In developed countries, many entrepreneurs offer their temporary accommodation services for pet owners. In our country, this area of ​​activity has not yet received proper distribution. At the same time, with the increase in the welfare of residents, a very considerable demand for such services appeared.

There are more and more pet owners every year. The fashion for raising cats and dogs of expensive breeds is only gaining momentum. At the same time, people are increasingly seeking to leave their hometown for vacation. All owners of our smaller brothers, be it goldfish, a raccoon or a parrot, and, especially for dog breeders, there is a need to solve the question “Where to give the animal on vacation?”

If you are interested in the question of where to download a ready-made business plan for a hotel for animals, then you are one of the few people who want to make people’s lives more comfortable by making money on it. We have good news for you: this option entrepreneurial activity either not covered by businessmen at all, or very narrowly represented only in the largest cities. The demand for this category services are only increasing, forcing pet hotel owners to write a new business plan that takes into account the expansion of the existing one.

Payback of pet hotels

Despite the fact that the price of a standard hotel for animals differs from the prices of regular rooms in a regular hotel on a smaller side, the payback for a temporary home for four-legged animals is much faster. There are many requirements for the location of animals, but the costs of organizing a business are disproportionately less.

The most optimistic ready-made business plans for hotels for animals indicate a payback period of 1-1.5 years. In fact, of course, success depends on the demand in the market for these services and the number of offers in a particular locality. Therefore, you should stay the course for success, but not expect such amazing results. Owners of some similar hotels note a payback of 3-4 years.

How to open a hotel for animals - where to start drawing up a business plan

The most significant expense items in business plans for pet hotels are:

• Employees' wage fund.
• Renting/purchasing premises.
• Food, medicines and accessories for animal life.

Business plans proposing to open a hotel for animals cite specific figures for the salaries of specialists. But you should not rely, for example, on the stated salary of a veterinarian of 15 thousand rubles. Its size varies from region to region. To estimate costs, it is better to turn to websites with resumes and vacancies in your city.

If you plan to post large dogs, it will not be possible to avoid having a dog handler on staff. Their salaries also vary by region. A dog handler is a person who works with animals during walks, monitors their condition, feeds and cleans their places of detention, and also disinfects them. Hiring young people, for example, students on vacation, can reduce the cost of care staff. However, you must take into account that the presence of unqualified employees may lead to troubles such as customer dissatisfaction or force majeure.

You can save on wages if you have a part-time staff and do not employ them full-time. It is possible and advisable to attract part-time workers. For example, a vet who comes on call. a doctor working under an employment contract can cost several times less than a person on staff. The same goes for legal counsel and accountants.

Depending on the terms of the contract with clients, animals can eat either the owners’ usual food or food offered by the hotel. In any case, it is necessary to have some food supplies, at least because the owners may forget or bring an insufficient amount of food. The cost of feeding animals depends on many factors: what kind of pets you are going to accept; manufacturing company; retail or wholesale purchases. A large dog eats more than an adult, and the cost of a small turtle is almost imperceptible.

The most labor-intensive and expensive thing is to find suitable premises for a hotel. The requirements for the placement of our smaller brothers are very strict, because they affect the interests of both the animals themselves and their owners and people living in the immediate vicinity.

Hotels for pets - norms and requirements

One of the most difficult points when drawing up a business plan for a hotel for animals is calculating the premises and its cost. There are a number of rules and regulations enshrined in law and applicable to all enterprises of this type, regardless of whether you want to open a pet hotel in a former two-room apartment on the ground floor or rebuild a separate building of impressive footage.

For example, one of the most unpleasant requirements of the SES is the location of a hotel for animals no closer than 150-200 meters from nearby residential areas. The smallest area is also specified in the standards - 100 m2. Many of these establishments are located in suburban areas, forest parks or industrial zones. The location of the zoo hotel is far from the city good decision, especially far from well-known roads, you will be difficult to find.

In addition, according to official regulations, the premises must be equipped with a heating system, sewage system and a separate area for walking animals. If it is difficult to find such premises, many resort to purchasing (renting) premises together with a veterinary clinic, or increase prices for services. Hotels for pets are also organized in private homes, including their own. This is a good help, especially at first, because the cost of rent greatly impacts the budget, which can be spent on development, for example, advertising companies.

If you want to open a mini-hotel for animals, distinctive feature which is the placement of small animals (turtles, fish, parrots, cats, dogs dwarf breeds etc.), requirements for premises are different. The minimum area must be at least 10 m2.

Animals live in separate rooms or in cages. Depending on the size and type of pet, requirements for their places are established. For example, a cat cage should be 1x1.5 meters. Under these conditions, some owners of overexposed animals resort to arranging cages on top of each other. However, this type of hotel does not find a response in the hearts of customers: it provokes stress for the animal and does not meet hygiene standards.

Animals must eat somewhere, so a separate room must be provided for this process. Plus a room for a veterinarian.

How much does it cost to open a pet hospitality business?

Majority ready-made business plans they name such specific and small numbers that people are tempted to urgently open a hotel for animals. However, we advise you to be realistic and add up to 50% to the estimated cost of projects for unforeseen expenses. They may be associated both with force majeure circumstances and with the corruption of some structures.

In addition, it is simply impossible to say a certain cost for a specific case, so a strong recommendation (if you are not an economist or an estimator by profession) is to contact a specialist to draw up your business plan, who will calculate everything down to the smallest detail in relation to your region, your market city, salary level, etc.

The opening of the hotel for our little brothers should be dated to early to mid-spring. This is the time when planning most vacations, when pet owners are just starting to think about their vacation. Moreover, this great time For initial development, getting into a working rut before the start of the holiday season.

Despite the unsaturated market and a large amount of demand, provide funds for business promotion. In addition to the notorious word of mouth (and this is not relevant for the starting stage), advertising on the Internet gives excellent results, because most owners begin their searches with queries in search engines. Besides, excellent option are partnership agreements with pet clinics and pet stores.

Approximately every third Russian (76%, according to VTsIOM) has pet. In total there are about 20 million dogs and 35 million cats in the country - and there are also turtles, parrots, aquarium fish, guinea pigs and other living creatures. Against the backdrop of people’s stable attachment to their “little brothers,” the pet market is also rapidly developing. IN major cities New pet boutiques, veterinary clinics, grooming salons, as well as foster care centers and hotels for animals are regularly opened.

In Russia, pet hotels arose at the beginning of the 21st century and quickly became popular. A pet owner planning a trip for several days or more can leave the pet in a facility where it will be provided with care, food, and leisure.

Currently, more than 200 hotels for animals are registered in the Zooboking.com database, most of which are in big cities. High demand during the holiday period - from May to September - and during the New Year holidays. The annual turnover of a 25-bed animal hotel with an average daily price of 300 rubles is about one and a half million rubles; maintaining the hotel costs approximately 600,000 rubles. The experience of “pet hoteliers” shows that business is most profitable in large cities, where wages are high, the pace of life is intense, and there are many travel enthusiasts.

What services are provided at the pet hotel?

The standard package of services is presented in the table.

Table No. 1. Popular services and average market prices.

Service name	Average price
Cat foster care	400 rubles/day
Overexposure of dogs weighing 1-10 kg	650 rubles/day
Overexposure of dogs weighing 10-25 kg	750 rubles/day
Overexposure of dogs weighing more than 25 kg	850 rubles/day
Overexposure of hamsters and guinea pigs	150 rubles/day
Fostering ferrets and rabbits	300 rubles/day
Bird care	250 rubles/day
	50-250 rubles
	Price depends on the problem
Photoshoot	700-1500 rubles
Delivery of the animal from home to the hotel and back	Price depends on distance

The cost of overexposure includes the following services:

1. Regular veterinary examination.
2. Providing food and access to water.
3. Bathing the pet. Usually carried out on the 7th day of your stay at the hotel.
4. Ear cleaning.
5. Eye treatment.
6. Regular brushing.
7. Walking according to schedule.
8. Sanitary and hygienic procedures.
9. Informing the owner about the condition of the animal.

Many hotels arrange rooms or boxes for pets and create a feeding and walking schedule according to the client’s preferences. Additional services may include haircuts and dietary menu preparation.

Pet hotel formats

There are no clear requirements for a pet hotel from regulatory authorities, so when choosing a format you need to be guided by a business development strategy.

The most common types of hotels for animals:

1. Mini-hotel in a private apartment. A great option for an apartment owner who wants to make money. In conditions limited area keeping large dogs will cause certain difficulties, and small animals create noise, which annoys neighbors. The apartment is suitable for keeping cats, decorative dogs, parrots, hamsters. To avoid conflicts with the residents of the house, sound insulation and ventilation will be required.
2. Private house. You can keep any animals in the house and create the best conditions for them to stay without their owners. From a profit point of view, it is good if it is located within the city or not far from it. It would be ideal if there was a fenced area for enclosures and walking.
3. A separate building in a residential or central area. Convenient format (neighbors will have no complaints), but you will have to spend money on rent.

The hotel can be regular, VIP-class or combined - combining standard and luxury rooms.

A regular pet hotel means a room with cages for cats and dogs. This format is popular in sparsely populated cities. The average daily price is 300 rubles (price does not include meals).

VIP rooms are cost-effective in megacities, where you can attract an audience with above-average income. Here, as in a hotel for people, they offer deluxe and junior suite rooms. Deluxe rooms have more space (from 7 to 10 m² for cats and from 15 to 20 m² for dogs) and more comfortable conditions (houses for animals, exercise equipment, comfortable sleeping areas). Some establishments install video surveillance, allowing customers to monitor their pets remotely. The average price of a day in a junior suite is from 700 rubles, in a suite - from 1,500 rubles.

Let's look at how to open a hotel for animals and what is needed for this.

Documentation and permission

To legally register a business, it is enough to register as an individual entrepreneur or LLC. Next, you need to find a room and prepare it for inspections by the sanitary and epidemiological station, fire inspectorate and Rospotrebnadzor.

The client of the pet hotel is provided with an agreement with mutual rights and obligations. There are holding centers that operate without a contract. But they do not give the client guarantees that his pet will be provided with decent conditions during the entire period of foster care.

Registration and obtaining permits will cost about 20,000 rubles.

Room

You will need not only a room of considerable size, but also an adjacent area for walking animals and setting up enclosures.

About 500,000 rubles are needed for repair work and arrangement of rooms. It is also necessary to organize water supply and baths for bathing animals. Walls should be decorated with environmentally friendly materials.

This project of a hotel for animals involves conducting activities in a 2-story building with a yard. It is located in a city with a population of more than 500 thousand inhabitants. The hotel has 45 places for cats and dogs, and there are also places for small animals. Cats, rodents, birds, and other small pets are located on the second floor, and rooms for dogs are located on the first floor and in the courtyard area. The rent will be 200,000 rubles per month. Utility costs - 20,000 rubles.

The business plan for the pet hotel assumes the following rooms:

• five VIP rooms for dogs and cats;
• five rooms for setting up enclosures;
• two rooms for rodents;
• medical office;
• five bathrooms (2 baths each).

It is necessary to build enclosures with stable fences in the yard. Remember: if the animal escapes, the owner has the right to sue.

Table No. 2. The area of ​​enclosures depending on the size of the dogs

Staff

The minimum staff with salary calculations is described in the table below.

Table No. 3. Pet hotel staff

Speciality	Number (persons)	Wages
Administrator
Vet
Trainer
Animal Control Officer
Customer Relations Manager/Marketing Manager
Grooming master

You can entrust accounting to an outsourcing company and handle deliveries yourself.

Animal hotel equipment

Table No. 4. Required equipment

Name	Quantity
Aviaries (indoor, indoor)
Houses for cats
Beds for cats
Feed cabinet
Scratching posts for cats
Accessories (dishes, toys, muzzles, collars, etc.)
Rodent cages
Bird cages
Carriers for cats

Marketing and advertising

To attract customers and ensure a good reputation, it is important to approach the advertising campaign as responsibly as possible. You will need a high-quality website with photographs of rooms and enclosures, detailed description services and advantages of your pet hotel, customer reviews. Also groups on social networks, announcements on forums, in thematic communities, on advertising and news portals, in print media.

Install a bright, beautiful sign that attracts the attention of passersby. You can order advertising on a billboard in the area where the hotel is located.

An effective and free marketing tool is barter advertising. You post your flyers in pet stores, veterinary clinics, and other places that pet owners frequent. The owners of the listed establishments leave their advertisements in your hotel.

You can develop a reward system (promotions, special offers, discount cards), which will increase the loyalty of the target audience.

Financial plan: calculations of profitability and payback

First, let's determine the amount of the initial investment.

20,000 (collection of documents) + 200,000 (rent) + 500,000 (improvement of the house and territory) + 395,000 (equipment) + 20,000 (feed) + 60,000 (advertising) + 20,000 (transport and other expenses) = 1 215,000 rubles

Now let's calculate monthly expenses.

20,000 (utility payments) + 340,000 (salaries) + 20,000 (taxes) + 20,000 (food, medications, etc.) + 10,000 (advertising) = 410,000 rubles

The planned average check per day from one client is 600 rubles. When fully loaded (45 seats), the daily income is 27,000 rubles. It’s easy to calculate your monthly income:

27,000 * 30 days = 810,000 rubles

Net profit per month (minus fixed expenses) will be 400,000 rubles.

Table No. 5. Financial calculations

This is the “ideal” payback period. In fact, it may take more time to promote your business, “gain” a reliable reputation and occupy a stable position in the niche.

If the demand for services is high, you can safely raise prices by 10% during the season.

Pet hotel franchise: is it worth buying?

Since the business requires significant start-up capital and taking into account many details, the help of a competent franchisor will come in handy. Thanks to practical experience and knowledge of the market, he will help you pass inspections, select and prepare premises, purchase equipment and feed from reliable suppliers at adequate prices, as well as select and train personnel, and develop a marketing policy. If the franchise brand is well promoted, it will be easier for you to attract customers.

If you are a beginner and do not have strong confidence in your abilities, use a franchise when opening a pet hotel.

Conclusion

Draw up a detailed business plan for a pet hotel and conduct careful market monitoring - then you will cover all possible services that are of interest to pet owners.

Here's what can become an obstacle in business:

• bad location;
• low quality of service;
• negligence in drawing up the contract and assumed obligations;
• lack of marketing strategy.

If you own your own home, costs will be significantly reduced. In this case, your position in the market will be more stable.

• Marketing plan
• Financial plan
• Business technology
  • • • Similar business ideas:

We present to your attention a brief business plan for organizing a small hotel for pets.

Marketing plan

The market for hotel services for pets is very promising. In Moscow alone there are about 1.5 million domestic cats and dogs. Most of them need supervision when their owners go on vacation, plan renovations or move. Business trips, anniversaries, arrivals of guests and other occasions also often occur. Almost every third owner has a real need for temporary care for his pet (dog or cat) at least once a year. Not everyone has good acquaintances, friends or relatives who are ready to temporarily take in a dog or cat while their owner is vacationing at a resort. Some dog breeds are generally dangerous to give to anyone, only to specialized organizations, which are animal hotels. However, when opening a hotel or hotel for animals, you should take into account the population of the city. In small cities with a population of up to 300 thousand people. It makes no sense to open, since there will be very few clients. What is important here is not only the population size, but also its solvency, which is traditionally higher in large cities. You should immediately decide on options for promoting the project. Still, the service is quite new for the Russian consumer and needs to be promoted to the masses. Otherwise, you may never get a return on the money invested in the project. You should not miss the opportunity to collaborate with veterinary clinics and pet stores (exchange business cards, posters and banners). Advertising is required at cat and dog shows and in animal clubs. The Internet is also something that should not be overlooked. Number of inhabitants world wide web comparable to TV viewers, but advertising on television costs tens of times more. Creating your own group and website, communicating on specialized forums will allow you to develop an extensive customer base.

How much money do you need to start this business?

The project can be organized in two main ways. The first option is to rent a plot of land with premises and carry out appropriate redevelopment. The second is to build a turnkey hotel on an “open field.” That is, buy a plot of land, build premises and enclosures, and install communications. It is logical that the costs in the second case will be several times higher than the first option. However own premises will allow you to avoid such a significant cost item as rent. And it, depending on the region, can range from 300 to 1500 rubles per square meter. However, there is a third option for organizing a business - to build a small hotel in a personal household (private home). Create something like a small family business. In this case, you already have a plot of land, all that remains is to spend money on the construction of the premises and its arrangement. Also, some of the funds will have to be allocated to transfer the premises and site to the appropriate category of permitted use (for running a business). But there is also a significant drawback here - problems with legislation. The legal requirements are such that hotels for animals can be located at a distance of at least 150 meters from the nearest residential complexes. Agree that private houses are rarely built at such a distance from other residential buildings. Approximate costs for organizing a pet hotel with a capacity of 100 pets include:

• Deposit for rental premises and land plot(for 1 month) - 50 thousand rubles.
• Repair and reconstruction of the premises - 1000 thousand rubles
• Purchase of equipment (cages, feeders, drinking bowls, etc.) - 300 thousand rubles.
• Advertising (including website creation) - 100 thousand rubles.
• Reserve fund - 200 thousand rubles.
• Other expenses - 100 thousand rubles.

Total - 1.75 million rubles But investments can be slightly higher if you add to the list of services not only the temporary keeping of animals, but also animal training and grooming services. In general, according to experts, without additional income It is difficult for pet hotels to survive. Therefore, hotel services can be combined with the sale of accessories for animals, trade purebred puppies and kittens, sale of food and vitamins. You can raise ornamental animals such as guinea pigs or dwarf rabbits.

Financial plan

Fixed expenses The main fixed cost of a hotel is wages. Even a small hotel needs two dog handlers (salary 18 thousand rubles), a veterinarian (20 thousand rubles), a receptionist (20 thousand rubles) and a visiting caretaker and an accountant (10 thousand rubles each). ). Other recurring monthly expenses include:

• rental payments - 50 thousand rubles.
• insurance contributions for employees - 30 thousand rubles.
• utility costs - 20 thousand rubles.
• other expenses (veterinary drugs, taxes) - 30 thousand rubles.
• advertising - 20 thousand rubles.

total monthly expenses - 246 thousand rubles. Variable expenses Expenses that depend on the number of “shaggy guests” are the cost of feeding the animals. Animals eat differently. Some prefer only dry food, others feed raw meat, others - pasta or porridge. Depending on the size of the animal, from 40 to 100 rubles per day can be spent on one pet.

How much can you earn by opening a hotel for animals?

Now the best part - we calculate how much an average hotel for animals can earn. Daily keeping of a pet in a standard room (two-level enclosure) will cost the customer 400 rubles. The price also depends on the season. During the high season (December - January, June - September) prices are traditionally 20% higher. If we assume that a hotel for 100 pets will be filled on average by 30% per day (30 pets), then you can count on revenue of 360 thousand rubles per month. Animal training services can provide some income (~ 15 thousand rubles), veterinary services(~ 20 thousand rubles), sale of ornamental animals (~ 30 thousand rubles) and grooming of animals (~ 20 thousand rubles). Thus, you can count on average revenue of 445 thousand rubles. per month. We subtract fixed (54 thousand rubles) and variable expenses (246 thousand rubles) from the resulting amount and obtain a net profit equal to 145 thousand rubles. per month. With such indicators, the project pays for itself (taking into account several months of promotion) in 16 - 18 months of work.

Step-by-step plan for opening a hotel for animals

1. Defining the company's concept.
2. Analysis of the consumer base.
3. Buying or renting premises.
4. Arranging an area for walking animals.
5. Purchase of cages, equipment, feed, inventory.
6. Business registration.
7. Launch of a hotel for animals.

How to choose equipment for business

The choice of equipment depends on the services provided. To accommodate cats and dogs, you will need cages, beds, scratching posts, and bowls. It is also necessary to create enclosures. They can be located both indoors and outdoors. You can also purchase special toys for four-legged animals to attract customers.

Which OKVED code should I indicate when registering?

• 0 - veterinary activities.

What documents are needed to open a hotel for animals?

When opening a business, a veterinary permit will be required. It is best to enter into a contract for animal care with a veterinarian or hire a permanent employee. To legalize your activity, you must register as an individual entrepreneur or LLC and register with the tax office. In the future, after the opening of the hotel, it is necessary to conclude an agreement between the administration of the establishment and the client, which will spell out all the terms of cooperation.

Which tax system to choose when registering?

To open a hotel for animals, a simplified taxation system is best suited.

Do I need permission to open a hotel for animals?

It is very difficult to open a hotel for animals within the boundaries of large cities and small towns. The requirements put forward by the SES are very difficult to fulfill. But for hotels outside the city, obtaining this permit will not be difficult. The business does not require licensing or certification.

Business technology

The main objectives of the hotel for animals are:

• Safe and comfortable living for pets;
• Constant monitoring of the health of guests;
• Organization of timely, nutritious meals;
• Walking animals, training;
• Timely cleaning of enclosures;
• Providing truthful information to the animal owner about the condition of the pet.

By fulfilling all these tasks and providing high-quality animal care, a hotel for four-legged friends will be popular and prosper. The technology of a hotel for animals consists of pre-booking a room, concluding a contract for servicing a pet, checking into a hotel, providing maintenance services, transferring the animal to its rightful owner, and cleaning the enclosure.

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* The calculations use average data for Russia

Many animal lovers, when going on vacation, often face the problem of what to do with their beloved pet during their absence. It’s good when it is possible to place a pet with family or friends who will provide it with the necessary attention and proper care. But such an opportunity is not always available. Many owners do not want to give their dog or cat to strangers for foster care for obvious reasons: it is difficult to predict in what conditions the animal will be kept, how it will be fed and cared for. And here pet hotels come to the aid of puzzled pet owners.

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This is a relatively new phenomenon for Russian market. Of course, such services for keeping animals have been provided for a long time, but they cannot be considered as a business, since the majority of such foster care is not officially registered in any way, they are located in private apartments that are not suitable for such purposes, and are not regulated in any way by law. People leave their pets in such foster care at their own peril and risk. Such an experience may well be unsuccessful: the animal may return to its owners in poor condition, and it is unlikely that anyone will be held accountable for this. Pet hotels are opened, as a rule, by individual entrepreneurs who work in compliance with all legal requirements, pay taxes and care about their reputation. They accept animals for foster care while their owners go on vacation, on a business trip, or are simply temporarily unable to care for their pet.

In general, this business can be called profitable, promising and in demand. However, it also has a number of disadvantages (as, indeed, any other). First of all, this business has a pronounced seasonality. For obvious reasons, the services of pet hotels are in greatest demand during the summer months. In addition, interest in their services has been observed during New Year's holidays, in the last month of spring and at the beginning of autumn (when people leave the city on vacation). At other times there are significantly fewer clients. But even during the season, the profit of a pet hotel is limited: any hotel is designed for a certain number of places and cannot accommodate animals beyond this. The number of four-legged guests is also limited by the requirements that the owners of such a pet hotel impose on their clients. It is mandatory to have a veterinary passport issued for the animal with all vaccinations according to age.

Where is it profitable to open a pet hotel? Although there is a demand for such services everywhere, if we consider them as a business and not as additional income, then a city with a population of half a million people or more is suitable for opening a pet hotel. Only in this case will you receive a sufficient number of paying customers to cover all your expenses. In general, this area is promising, and competition in the market for such services is still low. However, after the abolition of state licensing for this type of activity (it is now controlled by veterinary authorities), interest in this business among entrepreneurs has increased significantly. Experts predict an increase in the number of pet hotels in regions where this business until recently developed spontaneously and uncivilized.

Premises for a pet hotel

The biggest cost item when opening your own “pet hotel” is renting premises for it. Let's start with the fact that it must meet certain requirements. Thus, according to SES standards, a hotel for animals should be located at a distance of at least 150 meters (and preferably 180-200 meters) from the nearest residential building. However, even if you comply with this requirement, be prepared for regular complaints about you (or rather, about your guests) from residents of nearby houses. Ideally, the premises for a pet hotel should be located in a forest park or industrial area (although not within the city limits, otherwise your potential clients will not find you). But finding a suitable option in terms of area and location is difficult, since the minimum area must be at least 100 square meters. meters. It is necessary to have heating, water supply, sewerage, as well as, albeit a small, but own plot of land near the building for walking dogs. Rental costs in a big city can be quite high. There are two ways to reduce costs: open a hotel on the territory of a veterinary clinic or increase prices for your services, focusing on wealthy clients.

The most ideal option is to open a hotel for animals in your own private house with a plot of land. Rent at the first stage of your work will “eat up” all the profit. The entire territory of the site should be surrounded by a high fence so that your four-legged guests cannot escape. In addition, it is recommended to divide the site into several separate sectors with mesh partitions. This will allow you to simultaneously walk even animals that conflict with each other. To keep pets, internal premises are used - rooms with an area of ​​​​up to 10 square meters. meters. The hotel has 4-5 rooms for 25 people. Large breed dogs (for example, shepherds, St. Bernards, Newfoundlands, huskies, etc.) are best kept outside - in special enclosures.

There are also so-called mini-pet hotels, which are more highly specialized and accept only small animals (and often even of the same species) - dogs ornamental breeds or cats, birds, rodents, etc. In this case, a large area is not required. A room of about 10 square meters is sufficient. meters. You can use a summer kitchen or garage for such shelter. The main thing is that the room is heated, has running water, sewerage and good ventilation. In such a room, animals are kept with less comfort - in cages. Cages for cats should be between 1.5 and 1 meter in size, while for dogs the size of the cage depends on the breed. If necessary, cages can be installed at different levels, which will save space, but it is best to keep different types of animals separately so as not to cause additional stress for them. It is worth noting that many owners are not satisfied with such conditions for keeping their beloved pets. Although, in general, there is nothing cruel in keeping an animal in a spacious cage with water and food and regular walking, experts believe. However, if a cat or dog is not accustomed to such content, being in a cage for a long time can become a real test for it.

Ready ideas for your business

Regarding equipment and necessary accessories(bedding, bowls, collars, leashes, toys, etc.), then it is best to purchase a small supply, but, as a rule, the owners hand over the animal with everything necessary. Provide space for the kitchen and veterinary office in advance. Their area can be small: kitchens - about 6 square meters. meters and veterinary office - about 10 sq. meters, but they must be isolated from the “rooms”. Don't forget about your purchase additional equipment for the kitchen and veterinarian's office.

Conditions for accepting animals

If you care about your reputation, you will not accept animals that may pose a threat to other cats and dogs. As a rule, to be accommodated in a pet hotel, its owners ask the owner of the animal to provide a passport of a citizen of the Russian Federation, as well as a passport of the animal with notes on vaccinations. If the animal does not have medical documents, which would confirm the presence of necessary vaccinations, then owners are asked to get tested for some of the most common diseases. For dogs, these are parvovirus, distemper, adenovirus and coronavirus. In addition, the animal is asked to administer an immunoserum (for example, Giscan, Vitacan or Globcan) before moving into the hotel. The vaccinated animal is placed in a quarantine zone until the main vaccination. Pet hotels often work in conjunction with a specific veterinary clinic. And it is there that hotel owners send their clients and from there they call a veterinarian if the animal gets sick while in foster care.

Ready ideas for your business

The issue of preparing legal documents during the stay of someone else’s animal in your hotel deserves special attention. For this period, as a rule, a contract for the maintenance of the animal is concluded. A typical example of such an agreement may look like this: “AGREEMENT No.... FOR THE PROVISION OF SERVICES FOR HOLDING AN ANIMAL FROM... (date of the agreement). Full name of the animal owner, hereinafter referred to as the “Owner”, on the one hand, and individual entrepreneur ... (TIN No. certificate No.) – name of the hotel, on the other hand, hereinafter referred to as the “Parties”, have entered into this agreement for the provision of foster care services animal about the following.

1. SUBJECT OF THE AGREEMENT

1.1. “Owner”, transfers, and the Animal Hotel accepts for keeping as a pet:______________________

Breed_________________Gender_________________

Age____________Nickname_____________________

Type of food_______________

Feeding frequency__________________________________________

Special conditions of detention__________________________

Placed in enclosure (cage) No._______

1.2. The “Owner” declares and confirms that at the time of drawing up the Agreement:

The animal is healthy, and is not at the quarantine stage after vaccination, and is treated for fleas

Provides a veterinary passport of the animal with notes on vaccination; if the owner does not provide the animal with vaccinations, the hotel is not responsible for the health of the animal

2. RIGHTS, OBLIGATIONS AND RESPONSIBILITIES OF THE PARTIES

2.1. The hotel for animals undertakes:

2.1.1. Adopt an animal and keep it at the address:...;

2.1.2. Provide the animal with living conditions that comply with sanitary and veterinary requirements, legislation and the characteristics of the animal

2.1.3. Do not allow cruelty to the animal, bear responsibility for the maintenance of the animal to the “Owner”;

2.1.4. Provide the “Owner” with reliable information about the conditions for the future keeping of the animal;

2.1.5. Comply with the legislation of the Russian Federation; comply with Government Decrees and others regulations on keeping and servicing animals.

2.1.6. Do not leave the received animal without care and supervision;

2.1.7. In case of deterioration of health during the overexposure, provide veterinary care in accordance with Agreement No. 1 (for the provision of veterinary services to the Animal Hotel), pay all costs for veterinary care and, if necessary, treatment of the animal. If veterinary care is necessary (except for the initial veterinary examination), the costs of veterinary care are reimbursed to the “Owner” upon completion of maintenance with the provision of reporting documents from the veterinary institution and notes in the veterinary passport.

2.2. The “Owner” undertakes:

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2.2.1. When transferring an animal, provide the Animal Hotel with known reliable information about its health, character traits and behavior, including those dangerous to others;

2.2.2. Adopt the animal back if diseases are discovered during a veterinary examination at the Animal Hotel.

2.3. RESPONSIBILITY OF THE PARTIES:

2.3.1. In case of failure to fulfill or improper fulfillment of the terms of this Agreement or violation of the provisions of current legislation, the violating party is subject to liability in accordance with the current legislation of the Russian Federation.

3. VALIDITY OF THE AGREEMENT. PROCEDURE FOR CHANGE, TERMINATION, TERMINATION OF THE AGREEMENT. OTHER CONDITIONS

3.1. This Agreement is considered to have entered into legal force, and the rights and obligations have arisen - at the moment of transfer of the animal to the Animal Hotel and the signing of this agreement by both Parties.

3.2. This Agreement is concluded for a period of _______ days from ____________ to ______________

3.3. Any changes and additions may be made to the Agreement as agreed upon by the Parties.

3.4. This Agreement is drawn up on 1 sheet, in two copies (one for each Party), having equal legal force.

4. PAYMENT PROCEDURE FOR SERVICES:

4.1 The basic cost of keeping an animal in a hotel is _________ rubles/day. (estimated time: 24.00)

4.2 Meals___________ rubles/day.

4.3 On the day of signing the contract, the “Owner” pays an advance in the amount of _______% in the amount of _____ rubles. (amount in words)_________________________________ (balance to be paid _____________ rub.).

4.4. The final payment for the maintenance of the animal is made on the day the animal is returned to the “Owner”, taking into account clause 2.1.7 and according to the prices.

5. ADDRESSES AND DETAILS OF THE PARTIES...

6. SIGNATURES OF THE PARTIES...”

Before drawing up the final version of the contract, it is advisable to consult with a lawyer who will tell you what clauses should be added to it in order to protect yourself as much as possible from possible claims in the future. In addition to the contract, you also need to draw up an Animal Adoption Certificate, which indicates not only information about its appearance, health, but also information about habits, character, as well as individual characteristics nutrition and care.

Pet hotel as a business

To work in a pet hotel you will need a staff, which, as a rule, includes two or three dog handlers with average wages in the amount of about 15 thousand rubles, a veterinarian with a salary of 15-20 thousand rubles (it is better to hire a visiting doctor, which will save on salary), an administrator with a salary of about 10 thousand rubles and an accountant with a salary of 15 thousand rubles (it’s also better to take it part-time). If your hotel has other animals in addition to cats and dogs, you will need additional workers to care for them. In the summer, you can also hire older schoolchildren or students who will be happy to earn extra money. Each employee is assigned their own responsibilities. The veterinarian examines guests upon arrival at the hotel and subsequently at certain intervals, recording all examination data in the animals’ personal cards. Dog handlers walk with the animals, feed them, and also clean the rooms and disinfect them.

Although each animal has its own diet, which its owners inform the hotel owners about, nevertheless, be prepared to spend money on the purchase of food and food every month. consumables. The cost of feed depends on its type and price category. The minimum cost of dry food in wholesale purchases is from 70 rubles per kg, and canned food – from 80 rubles per kg. However, as a rule, people who can afford to leave their pet in a hotel for long time, buy him better quality and expensive food. In this case, agree in advance about who provides food for the duration of your animal’s stay, what can replace it if the food, for example, runs out ahead of time, etc. Keep in mind that a large breed dog eats approximately 500-600 per day g feed.

The cost of a daily stay for an animal in a hotel, excluding food, depends on the region. The average price in Russia is from 500 rubles per day for dogs and from 300 rubles for cats. More high cost for dogs is associated with their large sizes, as well as the need to walk them for 1-2 hours a day.

How much money will it take to open your own hotel? Provided you have your own space, organizing a large pet hotel (45-50 beds) requires 300-400 thousand rubles. This includes the equipment of “rooms”, enclosures, the purchase of sun beds, rugs, food, hygiene products, medicines for animals, as well as wages for your employees for the first month. In the case of a small hotel, you can get by with 200 thousand rubles. True, if in the first case the payback period is about two years, then in the second they increase by 1.5-2 times.

To increase the profitability of your business you will have to come up with additional ways making a profit. This could be your own veterinary office, a beauty salon for animals, or the provision of dog training services. The last option, by the way, is the most promising, because you will have professional dog handlers on your staff and you have every opportunity to house dogs and equip training grounds. If your hotel is conveniently located in a busy city, you can open your own pet store. Providing additional services can account for about 45% of your income, so don't neglect this idea.

It is best to open a pet hotel in mid-spring. You will have time to advertise your services and promote them just in time for the start of the season (May holidays). This way, you can quickly recoup your investment and avoid off-season downtime. Don’t forget about investing in advertising, because this is what will bring you your first clients. Internet advertising works most effectively on thematic resources in your region. In addition, “partner exchange” with veterinary clinics for placing your advertising with them and their advertising with you, respectively, has worked well. In advertising, try to highlight all your advantages (especially if your pet hotel is not the only one in the city). It could be like affordable prices, so additional services. Someone installs webcams in enclosures, with the help of which animal owners can see what their pets are doing at any time. Although cameras are not cheap.

Also, if you have your own vehicle, you can provide pet taxi services for animals. As you know, regular taxis are extremely reluctant to take four-legged passengers on trips, and your proposal may be very useful for those animal lovers who do not have their own car.

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Quite a large number of people have their own pets, which they take care of and pay a lot of attention to. However, there are situations when owners are forced to go away and therefore are not able to care for their pet. This can happen for absolutely any reason: a business trip, a long-awaited vacation, an illness requiring hospital treatment, a trip to visit relatives, and the like. In this case, the animal must be constantly supervised and receive appropriate care. In this case, the owners sometimes turn to neighbors or relatives living nearby, but this is not always possible. In this regard, it may be relevant to open your own hotel for animals. Similar view business appeared relatively recently in this country, but the number of players is constantly growing, which indicates good prospects and great opportunities for such an undertaking.

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Not in all even relatively large cities you can find hotel services for animals today. At the same time, quite often such a hotel business is combined with an animal shelter and a veterinary clinic, which allows the owners to offer a wider range of services by placing their entire enterprise on one territory. An aspiring entrepreneur must assess the market situation in order to know about competitors’ offers and their weak and strengths, this will allow you to offer potential clients something new, and in this direction there are many opportunities for additional services. Thus, the level of competition in most cases cannot be called critical, and players already operating in the market can easily lose their positions only if they do not offer their clients the services of a truly large hotel.

However, there is some competition for entrepreneurs who decide to open full-fledged business, based on the temporary shelter of animals, can be created by private individuals who, for a much lower fee, are ready to care for someone else’s animal, guaranteeing the abandoned pet virtually the same conditions as at home. The main disadvantage of private individuals is the conclusion of an informal agreement, and therefore, from a legal point of view complete care from liability in the event of illness or even death of an animal left in care. Private individuals in in rare cases can also provide veterinary care, provide proper nutrition; Moreover, such a person cannot always find the right approach to the animal, which only a professional dog handler can always do. However, such private individuals who have been engaged in foster care for a long time (this is what temporary care for someone else’s animal is called, while this term used by both professionals and amateurs themselves) can open their own hotel because they already have some reputation and a certain client base, which will allow them to start and develop a business much faster. In this case competitive advantage It will be a professional approach and the conclusion of official contracts, which, of course, entails full responsibility for the entrusted animal, but allows you to attract more and more consumers.

To start your work, you need to register as a business entity. The easiest way is to register as an individual entrepreneur, because it will not require large financial expenses, it will take a little time and effort. If there is a need for registration legal entity, then the preferred form is a limited liability company, because in this case, as in the case of individual entrepreneurship, a simplified tax system will be available, allowing you to transfer no more than 6 percent of income or 15 percent of operating profit to the state. The situation is somewhat more complicated if a veterinary hospital is opened on the basis of a hotel, because in this case it will be necessary to obtain many permits and comply with certain working conditions, including placing your shelter at a certain distance from residential buildings. Even though most pet hotels are located on the outskirts or even outside of cities, sometimes this can be inconvenient. More detailed information about opening a veterinary clinic is provided in the corresponding article. To open just the hotel itself, you do not need to obtain any special permits or licenses, and therefore most entrepreneurs provide outsourcing veterinary services to their clients. The activity itself falls under the definition of (OKPD 2) 75.0 Veterinary services and (OKPD 2) 96.09 Other personal services not included in other groups.

An important point in organizing your business is finding a territory to locate a hotel. As already noted, often hotels for animals are located on the outskirts of the city, where fresh air and a lot open space for walking animals.

Other factors that determine the location of a hotel away from residential buildings include banal sanitary and environmental requirements. You just need to take into account that the site must be really large, because the work will require several rooms, an area with enclosures and a walking area. Often one animal hotel occupies a site of several hectares, although it can be located on several acres of land if you do not plan to take care of a large number of animals. The size of the plot is ultimately determined by the entrepreneur himself, depending on his requirements and the planned volume of work, as well as on the presence or absence of additional services, because the shelter and veterinary clinic require their own buildings and adjacent territory.

If there are opportunities and financial resources, then it is better to buy the territory into ownership, while its location does not imply so much high price, such as in the central areas of the city. It is optimal to find an abandoned territory of some kind kindergarten or camps, because such organizations are initially built with the expectation of a large plot of land and the construction of several buildings with their subsequent arrangement.

In this way, you can get a good territory with an established infrastructure, and you will only have to invest funds for the repair of premises and buildings. If there is no opportunity to buy such real estate, then you can consider options for renting premises and territory, but in this case you will have to include a fairly large amount of funds in your monthly expenses.

If suitable real estate is not available, then it is necessary to find a good plot of land, large in size, and construct the necessary buildings. The minimum required is an administrative block, in which all organizational issues are resolved, has its own warehouse and kitchen, as well as premises for housing small animals (primarily rodents), birds and reptiles. In addition, buildings are being built to organize your own animal shelter and veterinary clinic, if this is provided for in the business plan. The cost of constructing the necessary buildings will cost several million rubles, and, incidentally, the purchase of a ready-made territory with infrastructure will also cost a lot.

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The next stage of planning is equipping your territory and premises. Here you will also have to invest a lot of money; however, the amount may vary depending on the work format chosen. The most simple hotel– one that accepts only cats and dogs (or only cats or only dogs) for foster care, without having the capacity to accommodate a large number of animals. In this case, it is necessary to equip insulated enclosures outdoors and cages indoors, and often, if there are few animals, small ones are allowed into the premises without being kept in a pen. However, often hotels are still focused on a fairly large number of pets at the same time, while accepting for a time not only the main animal partners, but also all others. These are rodents: mice, rats, hamsters, guinea pigs; birds, reptiles and even arachnids. Each of these types of animals requires its own conditions of keeping and care, and there must be a specialist who monitors them and provides them with everything they need.

Of course, the most difficult thing is to allocate and arrange places for cats and dogs (the likelihood that someone will bring in another difficult-to-keep animal, for example, a crocodile or a hippopotamus of some kind, is critically small); all other small animals are placed in special racks, chamber by chamber. The main thing here is to monitor the condition of the animal and give it food at a certain time, reptiles in general, for the most part, lie quietly all day long, if only they fed them, arachnids feel great within the terrarium, the main thing is to make sure that the huge spider does not crawl out, because then there is not only the risk that he would be crushed, but also that a couple of people would faint.

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There are much fewer problems with all small animals, but they are also not brought to the hotel so often, but it is still necessary to have a place for them. To do this, you will have to allocate a rather large room; one stand for about 20 small animals is half a meter wide, two meters long and two and a half meters high; more passages are needed between them, and their proper placement is important. The cost can vary greatly depending on the characteristics (additional lighting, microclimate control, heating, automatic feeders), but one stand is unlikely to cost more than 100 thousand rubles.

Next, enclosures are equipped, and they differ not only in size, but also in internal equipment. It is advisable to immediately order the installation of heating devices, because otherwise it will be impossible to keep animals there in winter. The cost of one enclosure for a small dog is 25-40 thousand rubles, but for large animals more expensive devices are needed. They cost approximately 60 thousand rubles. In general, you can find cheaper enclosures, and many hotels even offer their clients different levels service and comfort for animals. If you want your pet to live in royal apartments, pay extra money. If you buy enclosures and order their installation in bulk, it will be slightly cheaper per unit of production. Cats can be kept in relatively small cages, providing the animal with relatively a lot of space and everything necessary for living.

Some particularly advanced clinics even install video surveillance systems in every cage and enclosure so that the owner can monitor his pet in real time. Installing such a system requires additional expenses and maintenance costs, but clients appreciate it very much and are willing to shell out extra money.

In addition, you need to count on the equipment of a shelter and a veterinary clinic (if the decision was made to build them, of course), while the shelter is equipped approximately on the same principle as a hotel, only the level of comfort here is an order of magnitude lower, but a veterinary clinic is very complex undertaking. It will be very useful for hotels and shelters, but not all entrepreneurs can afford this line of activity. More details - again in the corresponding article.

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An important issue is personnel selection. The first are administrative and service personnel; their direct boss will be the entrepreneur, only if he is not a veterinarian, for example. There will be few people here, but the exact number of employees is calculated depending on the size of the hotel. Can't do without help veterinarian, who, ideally, should be constantly on the territory or at least be able to arrive immediately upon request. Some hire final year veterinary students to give the newbie more experience (and require less wages). The veterinarian examines incoming animals, examines residents, and carries out treatment, including preventive treatment, if necessary. His services are initially included in the cost of the foster care service. If there is a veterinary clinic, all the necessary personnel are hired, from the chief veterinarian to cleaners and assistants.

By the way, it is worth noting that most hotels do not accept animals without a veterinary book or at least a health certificate. If a sick animal gets into the hotel, the infection can spread to other animals and even people - I don’t think it’s worth talking about the consequences. This is in best case scenario loss of a certain amount of money, and often reputation. Therefore, the incoming animal is examined in veterinary clinic on the territory, if there is a clinic and if the owner did not take care of this in advance.

Next, you need to make sure that animal specialists work at the facility. These are, first of all, dog handlers who can interact with other people’s animals and calm them down. To help them, people are hired to walk dogs, monitor free-roaming animals, ensure order, and monitor the condition of food and enclosures. The next staffing positions are the kitchen staff who prepare the food. In this case, the owner is offered a choice - to buy food himself and leave it or pay for the kitchen services.

The hotel, as one could understand, offers a sufficient number of services. In addition to the accommodation itself, this includes food, games and walking, even training, additional mating services are also offered (which has nothing to do with the hotel at all), and veterinary services. The shelter can hardly be called a commercial activity; it is usually opened as a charity, accepting and giving away animals for free. In this type of business, such charity looks very organic. The cost of overexposure depends mainly on the size of the animal, as well as on the conditions of its keeping. The most difficult thing, perhaps, is with dogs, because they need a walk, dogs can fight with each other, sometimes even attack a person, they are always the most difficult. It’s easier to foster cats serious danger they may only represent each other or small animals such as birds and rodents, but they are usually kept in closed cages. In general, a hotel usually excludes as much contact between animals as possible, but, for example, dog walking is rarely carried out individually; usually several animals gather and go for a walk. Only an experienced dog handler can cope with this, because the dogs have crossed paths with each other before, and their reaction is difficult to predict.

A small dog is accepted into a hotel for 300-500 rubles per day; the cost per day for large breeds can reach up to 1000 rubles. Fostering a cat is a little cheaper or the same as for small dog. Rodents, reptiles and other spiders are taken for even less money, only if it is not a dangerous animal, although who keeps such animals at home... All additional services are discussed with the client additionally, and it is advisable to immediately inform the person by phone about the conditions of check-in and accommodation.

Such a business can operate in different formats. This article largely described a fairly large hotel with a shelter and a veterinary clinic, designed for a large number and a wide variety of animals. However, many companies operate in a different format, having no more than 10 places for animals, and only take dogs. You can start a business with this, so that you know in which direction it is better to move later.

Matthias Laudanum
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