Traditional medicine

How to open a disco club. Purchasing the necessary equipment

Encyclopedic reference: nightclub- an entertainment establishment operating at night. Some nightclubs offer their own entertainment programs, others invite famous performers “on tour”. Income for nightclubs is provided mainly by 2 types of activities: the sale of alcohol and the provision of tables during the show program.

If you have decided to connect your entrepreneurial activity with the organization of leisure and are considering options for opening your own nightclub, the advice in this article will be useful. After reading it, you will learn how to calculate whether a nightclub in your region is profitable, how much money (and nerves) it will take to open it, and also learn how to avoid many beginner mistakes.

Step by step to benefit from providing bread and circuses

Step one: choose a room

Before opening your own nightclub, conduct market research to understand what format of the establishment will be most popular.

Having determined the main direction of development, proceed to choosing a location - these two points are closely related. So, if you are planning to open an elite club, you need premises in a prestigious area. If your potential audience belongs to the middle class, a room in residential area. At the same time, remember that the club must be visible and have good transport accessibility. Don't forget that the fashion for clubs is short-lived - after 3-4 years you will have to change either the format or even the location. Therefore, it is not worth investing in the purchase of premises; it is better to rent.

Regardless of the format of the club, the premises must meet certain parameters. The optimal size of an average club is 1000 m², ceiling height is from 4.5 meters. Remember that a club is a place where they not only drink and have small talk, but also dance: lack of good ventilation, stuffiness and cramped conditions are not acceptable.

Step two: equipping interior space

One of the important components of the club's success is the interior. Many owners of nightclubs spare no expense in arranging the interior space. True, there is also a diametrically opposite approach - some successful nightclubs are located in hangars or abandoned industrial buildings and attract visitors precisely because of their pronounced urban character.

From the point of view of regulatory and inspection authorities, your nightclub must have a fire alarm, a hydrant, and flawlessly operating ventilation and air conditioning systems (almost 40% of the cost of all equipment). Projects for sewerage, water and electricity supply systems must be approved. Experienced club owners note that the most hassle is associated with providing heating for the nightclub (20% of costs) and connecting it to external electrical networks (10% of costs).

Once all approvals are completed and permits have been received, you can begin purchasing equipment. Please note that it is advisable to change (or at least modernize) it approximately once a year.

Step three: building a strategy to attract visitors

To “promote” a club, a large-scale marketing campaign is needed, which should begin several months before the opening. During the preparation of an advertising campaign this will allow you to do right choice themes and ideas of the club, determine the target audience.

Moreover, similar studies you will have to conduct the market regularly, since the audience of nightclubs, firstly, is small, and secondly, variable. “To fall out of fashion” means to lose visitors.

Where can I get money?

Opening own club- this is not a cheap idea. To get an idea of how much it costs to open a nightclub, consider the costs of renting and equipping the premises, as well as purchasing equipment. Start-up investments are only the first investments in the club business: development requires constant financial investments. Therefore, despite high profitability business, it has a fairly long payback period - up to two years.

Banks do not lend to this type of business, so you will have to make do with personal funds or take out a non-targeted loan.

Pitfalls

Almost everyone who decides to open a nightclub faces real bureaucratic reefs along the way. Registration of a company and numerous approvals from fire supervision, Rospotrebnadzor, SES and other authorities are only part of the problem. As you remember, one of the main sources of income for a nightclub is the sale of alcoholic beverages and alcoholic cocktails. This activity is licensed, and it takes many entrepreneurs months to obtain a license. There are many cases when the owner of a newly opened club is forced to look for a buyer for his business only because he was unable to obtain the coveted document.

It is also worth remembering the problems that unqualified personnel can cause.

Let's sum it up

The nightclub is one of the most complex species entrepreneurial activity. In addition to the fact that considerable investment and colossal penetration power are required, you also need to be a true fan of your business.

The idea of opening a club comes to many young entrepreneurs who want to build a business in the entertainment industry. However, how realistic is it to create a successful and popular establishment? Let's take a closer look at what funds are required for this, what needs to be done to stand out among competitors and how to attract customers.

General characteristics of nightclubs in Russia

Opening a club is the dream of many entrepreneurs interested in the entertainment industry. Everyone knows that famous clubs bring fabulous profits to their owners and become centers of attraction and venues for the most exciting events.

On the other hand, before you expect profit from your own establishment, you need to invest in it. And quite significant.

The competition in this area is so intense that most clubs open and close without being noticed. This is especially true for fairly large cities, where the number of such clubs and restaurants exceeds a hundred.

In small towns there is another problem - low demand for this kind establishments. Especially if the city already has 4-5 clubs that cover the needs of residents for dancing and nightlife. Is it worth spending money and effort on creating your own establishment?

The competition in this industry is so intense that most clubs open and close without being noticed.

Pros and cons of opening a nightclub

If an entrepreneur is still confident that his nightclub idea will work, he can try it. There is still enough room in the market for truly high-quality establishments. But before analyzing how to open a nightclub, it is useful to assess what strengths and weaknesses a business has in this area.

Advantages

High profit. At good planning and high-quality organization, the night club will quickly begin to bring the owner high income through the sale of tickets, drinks, and dishes. In just one weekend (Friday, Saturday, Sunday), even a small club can gather 500-600 clients. With an entrance price of 500 to 1000 rubles, income from tickets alone will range from 250 to 600 thousand rubles.
The opportunity to become the center of city life and organize concerts with guest stars.
The opportunity to realize your own dream by creating a unique conceptual establishment.

Flaws

Very high competition. In the entertainment sector, bars and restaurants that operate at night compete with nightclubs. Nowadays, virtually every city has at least 2-4 nightclubs catering to the needs of local residents.
Big investment. Opening a popular nightclub from scratch is very expensive. Unfortunately, it is unlikely that you will be able to save money on opening. We will consider an approximate business plan for a nightclub with calculations in a special section.

The first stage is club planning

Before starting to develop a project, it is necessary to conduct a small marketing study of the entertainment industry in the city where the establishment is planned to open. Find answers to the following questions:

Are there other nightclubs in the city, how many are there? In what part of the city are they located?
Which establishments are doing well and which are failing (as observed)?
What is the secret of the success of the former and what mistakes do the latter make?
Did the city close in lately nightclubs? For what reasons?

It will be useful to study reviews in groups of existing nightclubs to understand what customers like and what is in demand. Try organizing a vote on the topic of the new establishment: is it needed, what format is interesting to guests, and so on.

Why is the club concept important?

Experience shows that only establishments that offer guests something special, including a unique concept, remain on the market for a long time. It can be expressed in the interior of the club, its promotions or events, atmosphere, menu. There are a lot of options. The task of the opening establishment is to create something special that will attract customers and ensure profit.

Only establishments that offer guests something special remain on the market for a long time.

What is needed to create a nightclub

Let's consider a typical nightclub project, or rather the list and amount of financial costs:

Rental and renovation of premises. Renting a large area in a part of the city with good infrastructure will require from 150 to 700 thousand rubles. It is not necessary to locate the club in the center, but the outskirts or residential areas will definitely scare off some clients.
Interior design, including the purchase of a bar counter and furniture. Depending on the complexity and exclusivity of the interior, costs can reach up to 1 million (or even more). This column includes:
- furniture (bar counter, tables, armchairs or chairs, sofa);
- lighting, including light music;
- installation of sound equipment and DJ console;
- dance floor design.
Registration of permits - about 500 thousand rubles.
Advertising campaign and promotion on social networks - from 100 thousand rubles and above (for the first 5-6 months).
Staff remuneration is about half a million rubles for the first months, and approximately 3 million rubles per year. This amount does not need to be included in full in the estimate, since most workers will receive their salaries from the cash register.

So, how much does it cost to open a club? For these purposes, about 3 million rubles will be required, and for a more complex project - much more. Unfortunately, without significant financial investments, it will not be possible to open and compete in the entertainment industry.

What permits are required to open a nightclub?

To ensure the legality of an establishment’s presence on the entertainment services market, its owner is required to draw up a very significant list of documents. Also keep in mind that receiving some documents takes several months, so you should start processing all the paperwork in advance.

Certificate of registration of a legal entity. A nightclub can only be registered as legal entity, since individual entrepreneurs are prohibited from selling alcohol.
A project for the construction of a building for an entertainment facility or a refurbishment project. Must be approved by the sanitary-epidemiological service and the Ministry of Emergency Situations (State Fire Service). For new facilities - an operating permit.
Registered fire safety declaration.
Fire safety instructions at the site and evacuation plan.
Permission for the type of activity from Rospotrebnadzor.
Orders on sanitary measures.
Log books disinfectants, as well as disinfection of ventilation.
Production control program that meets modern technological requirements and sanitary standards.
Quality certificates for all products sold.
Permission to trade in alcohol and tobacco products.
Agreements for waste disposal, disinfection and deratization.
Regulations on labor protection.
Employment contracts with employees, as well as medical books with a recorded medical examination and sanitary training.
Orders of appointment general director, chief accountant and all employees.
Staffing schedule.
Certificate of completion of specialized training for the person responsible for fire safety.

As you can see, the list of documents is quite impressive. It will take about six months to complete all permitting documents. It is better to start receiving them in advance, at the same time when repairs and preparation of the premises for operation begin.

It will take about six months to complete all permitting documents.

How to choose a room

A well-chosen location of the club in combination with a well-renovated and decorated premises will make up half the success of the entire establishment. It is reasonable to find an area in the central part of the city and in an area with developed infrastructure. Opening an establishment in a residential area will most likely lead to losses.

The location of the future nightclub should be chosen taking into account its specifics and target audience. For example, if an entrepreneur plans to open an “image” establishment for people with high incomes, he will have to spend money on renting a large area in the city center. If the target audience is students, you can limit yourself to more remote areas with good transport accessibility.

It is a bad idea to rent the first or basement floor of a residential building for premises. Loud music and dancing noise will definitely provoke conflicts with residents. For a good establishment you need an area of about 250 square meters with high ceilings (at least 4 meters).

What kind of employees are needed for a nightclub?

Only a fairly large team of professionals, which includes:

Director (manager) - this role can be played by the entrepreneur himself or a hired specialist with management experience.
Administrators or managers, responsible shifts - 3-4 people.
Bartenders, waiters, hostesses - 8-10 people.
DJs - 1-2 people.
Cooks - 3-4 people.
Cleaners, wardrobe attendants - 2-3 people.
Creative director or SMM specialist.

How to promote a nightclub

Outdoor. Rent several billboards, advertising stands or other structures for 3-4 months. This type of advertising attracts the attention of a very large number of people, some of whom will definitely become your clients.
Distribution of leaflets. Distributing printed materials - leaflets or flyers (especially those giving the right to a discount) - is very good idea. This way you can attract many students and young people to the club. It is better to distribute leaflets in the area of technical schools and universities, as well as in shopping centers.
Advertising on the Internet. A promising option would be contextual and targeted advertising - these methods show your ad only to a target audience selected by personal information (gender, age, location) or search history.
Accounts on social networks. Separate method promoting your own establishment, which, with a competent approach, will ensure constant interest from customers. Register club pages on all social networks, set up synchronization between them and regularly update information about promotions and events. This will help you constantly attract attention.

Users like beautiful photos, videos and stories, so invite professional photographer for every party. Also, do not forget to provide all publications with a set of hashtags, including the name of the city and establishment.

Now on Russian market entertainment establishments appeared and started selling their own franchises.

Is it worth buying a nightclub franchise?

Now entertainment establishments have appeared on the Russian market and have launched the sale of their own franchises:“Contrast”, “Contact bar”, “Nebar”, “TheBarXXXX” and others. The advantages of buying a franchise include assistance with opening and recruiting personnel, recommendations on paperwork, and the ability to attract clients with a well-known name. But is it profitable?

The costs of opening a club will be very significant in any case, and paying a lump sum fee will increase them by 30-40%. Average value This one-time payment is 500 thousand rubles. Also, do not forget about royalties - a monthly payment for the right to work under the brand - 3-7% of profits.

How quickly will your investment pay off?

The period that will show whether an establishment is competitive in the market is approximately 1 year. A large number of visitors in the first month of operation should not give false hope - not all of these customers will become regulars. All investments with successful work manages to recoup in 1.5-2 years.

Conclusion

Opening a nightclub is a very expensive business, but it promises extremely high profits. Only establishments that offer customers an original concept combined with quality service remain on the market.

Modern realities are such that everything more people they want to finally stop working for someone else and start running their own business. Some give up halfway, others, after going through mistakes and gaining the necessary experience, achieve success.

What distinguishes those who were able to achieve everything from those for whom this task turned out to be overwhelming? After all, they start at approximately the same level - from scratch, when there is absolutely no knowledge about business and how to run it. We can say with confidence that one of the most common reasons for failure or success is the competent preparation of a business plan. This article will describe in detail how to draw up this document when opening a nightclub.

Market and competitor analysis

The first step is to analyze the city in which you are going to open an establishment. Find out the population size, age range, etc. You need to calculate the approximate number of potential visitors. The main priority is given to age up to 35 years old– they are the main target audience of nightclubs. Therefore, for proper analysis, count the number of institutes, colleges and other educational institutions.

If the number of potential visitors is more than 10,000 people, then opening a club will be profitable.

In addition, it will be necessary to consider in detail already existing clubs, restaurants, and bars. You must discover what they are missing or any negative qualities these establishments, and try to eliminate this in your club. This trick can be used for more successful advertising. To succeed in this field, you will have to offer your target audience something that others cannot give them.

Very great value has a place where you will open up. Ideal location - in the city center, where the concentration of large number people. This way, your establishment will be visible to everyone, and it will be easier to get to it, which will undoubtedly attract visitors.

Format options

An important point will be the choice of the format of your establishment. At night it can be opened as a nightclub, and in the morning it can turn into a regular restaurant. If the premises allow, your establishment should be equipped with a large area reserved for the dance floor. It is also necessary to place the bar counter so that it does not interfere with passing people and is slightly removed from the dance floor.

The popularity of your establishment can be ensured with the help of some thematic focus. This could be a unique design of the hall or music of a certain genre.

Inviting famous singers and musicians, holding birthdays, corporate events and other holidays will further increase the popularity of your club.

If you decide to additionally position yourself as a cafe, then you need to provide suitable working conditions for chefs and hire qualified staff. The kitchen must meet all necessary standards and have a large, varied menu. You must also provide premises special places for seating where people could eat and drink in peace without disturbing the dancers.

Production plan

To begin with, you should divide the territory of your premises into sections. You must immediately establish the area that will be allocated for:

Dance floor.
Boarding and VIP areas.
Kitchens.
Toilets, utility rooms, as well as a wardrobe.
Holla.

You will be required to ensure that all equipment in the room operates efficiently and smoothly. You will also need:

Rent a room.
Carry out complete or partial reconstruction.
Purchase furniture, bar counter and other interior items.
Register the establishment, purchase it, coordinate everything with the permitting authorities.
Purchase lighting and sound equipment.
Buy cash registers, office equipment.
Hire and train staff.
Purchase all necessary goods, alcohol, etc.

These are just the most basic points that must be observed when opening any club, including small town. You can purchase additional hardware and equipment for the unique specifics or design of your establishment.

All premises must be reconstructed and adjusted to fire safety regulations. Fire alarms, fire extinguishing systems and means, and emergency exits must be installed. Required condition there will be an evacuation plan.

Organizational plan

The number of staff hired will also depend on the format of your establishment. If you work exclusively as a nightclub, then you will need:

Cashier, who will sell tickets at the entrance.
Security– the quantity depends on the size of the room.
Wardrobekeeper– there must be a room where your visitors can leave their outerwear.
Bartender– the quantity may depend on the size of the bar counter.
DJ, who will follow the music.
Cleaners- They keep things clean and tidy.

Of course, you will also need maintenance staff. For example, electricians who will fix possible problems. If a kitchen is provided, cooks, waitresses and dishwashers should also be hired. They are necessary for fast and smooth operation.

You can organize evenings in the form of various discos and shows. To do this, you will definitely need an organizer who will entertain your visitors. To increase attendance, you can invite famous artists to perform.

Financial plan

This part of the plan is responsible for calculating the costs and income from this project. First you need to calculate all the expenses. They are built from*:

The cost of renting the premises (from 250,000 rubles).
Employee salaries (from 400,000 rubles).
Employee insurance (from 100,000 rubles).
Food, alcohol and ingredients (from 200,000 rubles).
Utilities and transportation costs (from 30,000 rubles).
Marketing part (from 50,000 rubles).
Other expenses, which include staff training, purchase of licenses, etc. (from 50,000 rubles).

*prices are approximate and may vary greatly depending on the city and location of the club.

The highest costs will go to employee salaries. Rent of premises is in second place, expenses for purchasing food are in third. In total, expenses will be approximately 1,080,000 rubles per month.

The establishment’s revenue will come from the sale of entrance tickets, the sale of products, as well as the rental of VIP areas, etc. Net profit will be approximately 250,000-300,000 rubles monthly.

Opening schedule

General idea. It will be necessary to analyze the entire club business in your city and select pricing and music policies, as well as determine your target audience.
Registration of the establishment and conclusion of a lease agreement.
Room layout. It is necessary to correctly distribute the interior space of the room, placing separate technical and entertainment areas. Make several layout options and choose one option based on them.
Room style. You need to create the right atmosphere. It will be better if at this stage you use the services of a professional designer.
Purchase of all equipment and interior parts.
Purchasing a license to sell alcohol, obtaining consent from permitting authorities. It is necessary to obtain permission from RosPotrebNadzor and the fire service.
Preparing the interior. Decoration, lighting, etc.
Recruitment. At this stage, it is worth making sure that there is enough staff for at least two shifts.
Service. At this stage, you need to select a maintenance scheme to optimize this process.
Target audience. Analyze your potential visitors and decide on the class of the establishment.
Advertising. Start intensive advertising on radio, television and the Internet.
Notify all necessary authorities about the start of activities.

To learn how to properly manage such an establishment, watch the following video:

Marketing plan

The number of visitors will directly depend on the quality and mass of advertising. On the first day of opening, you need to carry out the most extensive advertising - you need to hold some kind of show or provide the opportunity for free entry. If your visitors like the establishment, they will come again and recommend it to their friends.

To attract additional customers, organize various themed evenings with a specific dress code for entry. Your establishment should stand out from the general architectural picture of the city - at a minimum, make the entrance unusual and eye-catching. It is important to take care of the interior.

Having a host to keep your visitors entertained will be very important. This could be some famous presenter whose name people heard on the radio or TV. Having popular staff or guests will ensure an influx of interested visitors. You can also hire on a permanent basis or host a special evening with famous musicians or DJs.

Risk analysis

When opening a club, there is always a risk of lack of visitors. This may be caused by the presence of low-quality advertising.

Your establishment must have its own promoter, and preferably even several. An interesting program and a catchy concept will ensure the promotion of your business.

Those people who have already decided to create their own business, as a rule, know in advance that they will need to spend their finances. A nightclub is a type of activity that will be beneficial for wealthy businessmen. Indeed, those people who have decent financial capital will be able to open a nightclub. In turn, a nightclub is a fairly profitable and very interesting business that will definitely bring good money to its owner. And if your plans include creating a nightclub, then the business project must be drawn up quite competently. In this article we will talk in detail about how to open a nightclub from scratch.

Business pitfalls

Before you start opening your own nightclub, you should know that there is quite tough competition in this business. Based on this, large number Such clubs cannot withstand this circumstance and soon close or sell their business to other people. And the reason is that these entrepreneurs simply do not show the proper skill and desire to conduct such a business and understand how to choose the right potential audience. For this reason, before you start opening a nightclub, you should carefully analyze this market and carry out marketing wisely. After you have done everything necessary research, you can easily understand who your target audience will be.

According to statistics, approximately 75% of the income of nightlife establishments comes from regular visitors. So, you first need to understand what your future audience will be like. Will it be students, or businessmen, or maybe representatives of some minorities. Your choice determines what kind of interior you need to create in this club and what kind of music to choose for it. You can also easily determine the cost of the drinks offered and the level of service. But we'll give you little advice: You should not open a nightclub that will be alien to you. For example, if a person is straight by orientation and creates a club for gays, then this business will not be able to bring him either success or profit. Therefore, this rule must be remembered.

Room

The first stage in creating your own nightclub is the construction of a future establishment or the search for a ready-made premises. If possible, you can rebuild the club yourself according to the prepared project. But before you begin this construction, you should consider all the options. It may be more appropriate for you to rent or buy out various abandoned establishments. For example, for a future nightclub, you can buy old cultural centers or palaces of pioneers. As a rule, these premises can be found in small regional centers or provincial cities. But if you decide to purchase these establishments in the capital, then you are unlikely to be able to do this.

Very often, the right choice of location for a club affects its future success. It is also necessary to remember that a fashionable nightclub, designed for high society, should be located in the central part of the city. And those establishments that have a more democratic audience are located on its outskirts.

For those clubs that are designed mainly for a youth audience, one of the most important conditions is the convenience of its location. That is, the ability to quickly get to this establishment via the metro, as well as by any by land transport. A nightclub should not be located on the ground floor of multi-storey buildings. And even if you receive the necessary permission from the authorities, and your establishment has excellent sound insulation, the residents living in this house are unlikely to allow you to work peacefully. Unfortunately, in most apartment buildings There are several elderly women living there who will contact the police at frequent intervals. The consequence of this circumstance, as a rule, will be the disruption of parties in your club.

What is needed to create your own nightclub?

First, you need to find a building that meets some stipulated rules. The building must: have a large area (the hall where the dance floor will be provided must be at least 300 sq. m.) and high enough ceilings (approximately 3.5 meters) to accommodate lighting and sound equipment.
Secondly, it is necessary to complete all documents.

We draw up a business plan

If you want to know how to open a nightclub, then you should take our advice into account and draw up a competent business plan.
Then, you should register your type of activity. You can consider the option of opening an individual entrepreneur or LLC.
The next step will be to create a list of services your business provides. For example it could be:

Banquet hall for relaxation and conversation.
Karaoke room.
Restaurant hall.
Bar counter.

The list of these services can be expanded if desired, taking into account the requests of your visitors.

If you don’t know how to equip your nightclub, then to equip this establishment you will need to purchase:

High-quality sound equipment.
Lighting equipment.
DJ console.

Interior design of the establishment

If we take into account the interior of the club, then in this case, there is no clear opinion on what the room should look like. You can make expensive renovations to your establishment with rich decorations, but you still won’t get customers, or you can spend a small amount of money on interior decoration and have huge amount visitors. In this case, it should be noted that most nightlife establishments are engaged in selling the internal atmosphere, and last of all they are engaged in interior design, increasing the variety of dishes and drinks.

Before starting finishing work, you need to create a project necessary for this purpose. In this case, it will simply be impossible to do without the help of specialists (you will spend approximately 3-4 thousand dollars to provide these services). It would be more appropriate to start with the basic concept. This approach in this matter will help you avoid unnecessary expenses. Specialists will help you quickly get necessary permissions and documents that are needed for the operation of your establishment. The business project should be mandatory pay these expenses.

Employees of the establishment

After all the necessary documentation has been received, equipment has been purchased, and the interior arrangement of the premises has been completed, workers should be found. The staff of the nightclub must include:

The manager of the establishment.
Director.
Club administrator.
Service staff (waiters - 5-7 people).
Cook (5-6 people).
Bartender (3-4 people).
Cleaning lady (2 people).
Worker in the dressing room - (1 person).

But with regards to the security system, in this case there is no consensus. One part of the entrepreneurs forms their own security unit, while the other part recruits security guards from existing organizations in this field. IN job responsibilities security guards include not only the maximum provision of threats and security, but also the maintenance of proper order in the premises (i.e., eliminating the possibility of selling narcotic substances). And all because many of the club’s clients are completely different personalities.

Undoubtedly, all working employees must be at the level of the given institution or at least have some experience in this area.

Chief worker

According to most experts, the success and success of any night establishment directly depends on the promoter. And if the club administrator does not have the appropriate professional skills in this field of activity, then even a club that has achieved great popularity and fame may suffer from his work. Therefore, a business project to create a night establishment must be drawn up carefully and quite competently. But if you hire a worthless and illiterate promoter, then you should not expect success from this business. Unfortunately, such a specialty as a promoter cannot be acquired at any higher education institution. educational institution. It can be acquired and all the necessary skills can be learned only through practice. The main responsibility of the promoter is to attract new visitors. The promoter needs to lead the establishment's activities in the right direction with a clearly defined goal. This specialist must have excellent ability to organize various festive events.

Financial plan

If you decide to organize your own nightclub in a small provincial town, then the initial starting capital will be approximately 11-16 million rubles. This amount includes the following expenses:

Building or premises - from 4,500,000 rubles.
The interior design of the club costs around 600 thousand rubles. Most cash will be spent on the purchase and installation of sound and lighting equipment.
Registration necessary documentation– approximately 450 thousand rubles.
Equipment – 200-400 thousand rubles.
Salary to employees is 3.5 – 4 million rubles.
Marketing and advertising costs around 150 thousand rubles.

In order for your club to be quickly found by visitors on unlit streets in the evening or at night, you should install a bright outdoor neon sign, which will attract customers to your establishment with its bright and varied light.

One linear meter of neon will cost you approximately $15-45. But according to statistics, there is a small part of nightlife establishments that do not install signs on the façade of the building, so as not to attract any desired visitors. And regular customers already know the location of the club very well. But before you start installing a sign, you should think carefully about what name this nightclub will have? In this case, the decision, as a rule, must be made by the owner of the establishment himself. But we will give one small piece of advice - the name of the establishment must fully correspond to its main activity and direction.

Profit

An entrepreneur can easily count on the following profits:

Income from the sale of alcohol and various snacks is 7-9 million rubles per year.

Sales of entrance tickets to the club are 8 million rubles per year.

In addition to everything described above, you can also make a profit from additional services - in the region of 2.5-3 million rubles. For example, you can earn income from your sponsors. In this case, we mean placing advertisements with various alcoholic and tobacco products, as these products are prohibited from being advertised on public television.

Own night club proper organization can bring very impressive profits. True, opening it requires a lot of money, time and effort. We will consider further how to competently approach the organization of such a business.

Stages of opening a nightclub

If you want to open your own nightclub, then you will have to do a lot of work, each stage of which is fundamentally important.

Concept development for the club

Before opening, it is necessary to clearly decide who the club will be aimed at. To do this, you need to decide on the following parameters:

Age of the audience;
Music style;
Social status of visitors;
Material security.

The most profitable clubs are aimed at young people aged 18-25, students with low incomes.

Search for premises

Important role The choice of building plays a role in further advancement. First of all, you should pay attention to the location. It is desirable that it be located on a street with busy traffic and high passenger flow. It's good if it's nearby transport interchange. As practice has shown, the clubs located not far from universities have the greatest attendance.

Make sure that there are as few competitors nearby as possible. Ideally, there should be no entertainment venues near you at all.

There should be a parking space near the building and convenient access to it.

The room should not be located in a residential building, as loud music, fun companies will disturb neighbors' sleep, which will lead to a number of problems. It is best to occupy the first or ground floor shopping center or even find a fairly large one or two-story building.

The club area should be from 300 to 500 sq. m., have high ceilings - from 3 meters. These requirements are related to the fact that the club must have enough space to accommodate utility rooms, a stage, a dance floor, a recreation area, a bar, and a toilet. It is advisable to allocate 200-250 sq. m. for the dance floor. The higher the ceilings, the easier it is to install the necessary lighting equipment.

The premises can be purchased, rented or built from scratch. It all depends on the amount you are willing to invest in starting the project.

Required documents

To open a club, the following documents are required:

Certificate of Registration individual entrepreneur or LLC (see also);
A project for the refurbishment, redevelopment or construction of premises, agreed upon with Rospotrebnazor and Gospozharnadzor.
Permission from Rospotrenadzor;
Permission from the Sanitary and Epidemiological Station;
Permission from the State Fire Supervision Authority;
Garbage removal agreement;
License to sell alcohol;
Music license;
Medical records for employees;
Certificates for food products;
Employment contracts with employees.

An experienced lawyer will help you with the paperwork.

Recruitment

Special attention must be given to personnel selection. To fully operate the club you will need:

An accountant or financier with experience. His main task– draw up an estimate of expenses and income, control all financial issues. By the way, you can entrust him with drawing up a business plan or draw it up with him.
A competent lawyer to whom you can entrust the preparation of all necessary papers, settlement legal issues with various authorities - Rospotrebnadzor, fire inspectorate, sanitary and epidemiological station, police.
Lighting technician for setting up and subsequently servicing lighting devices, conducting doomsday events.
Sound technician for setting up sound and equipment.
Chef and several cooks to work in the kitchen. It is advisable if there are 2 shifts of cooks of 2-3 people, depending on the attendance of the establishment.
Dishwasher.
Two bartenders for shift work.
Two shifts of waiters, 2-4 people each.
Creative Director. It’s good if he can simultaneously perform the duties of a presenter, organize and conduct various events.
Club manager or director.
Administrator for working with personnel.
DJ.
Security of 6-10 people. It is advisable to enter into an agreement with a security company that has excellent recommendations.
Cleaning woman.
Wardrobe attendant.

It is advisable to conduct personnel selection yourself. It is important that potential employees have work experience and good recommendations.

After purchasing or renting a premises, it is necessary to make at least minor cosmetic repairs. It is not necessary to spend a lot of money on it, because visitors will only evening time, and in the twilight no one will pay attention to the quality of the wallpaper or paint on the walls.

It is better to spend the money you have on high-quality lighting, preferably neon, installation of air conditioners around the entire perimeter, and speakers. The premises for visitors should be divided into several zones:

Stage on which DJs and dancers perform;
Dance floor;
Relaxation area;
Bar counter;
Toilet – female and male.

Make sure there are no clocks in the hall. But on the contrary, there should be a lot of mirrors. Mirrored ceilings and walls and columns look good. Make sure that mirrors are located in places where they will be difficult to break.

Windows are one of the unnecessary attributes of the club. They can be hidden with special screens or the same mirrors, or covered up altogether.

The recreation area should have both regular tables and chairs and soft sofas for more picky clients.

Equipment

What equipment is worth purchasing? To operate a nightclub you need:

Equipment for bar and kitchen: refrigerators and coffee makers, juicers, freezers, etc.
Lighting equipment: lamps and spotlights, mirror balls.
Audio equipment: speakers, remotes, controllers, microphones, amplifiers, etc.
Security equipment: video cameras and metal detectors, walkie-talkies for security guards.

Security requirements

Much attention should be paid to safety. First of all, of course, the fire department. To do this, it is necessary to install fire alarms along the entire perimeter and special systems for extinguishing fire.

The second point is safety. The club must employ qualified security agency employees. There must be one or two security guards at the entrance to the club, whose task is to check visitors to see if they have brought prohibited goods or weapons with them.

A few more people need to be placed in the hall. It would be good if the club installed a patrol call system.

Remember that your clients may go outside briefly to get some fresh air or smoke. Think about how you will celebrate them - with special bracelets made of paper, plastic or tattoos.

What should be in a bar? At a minimum, the most popular varieties of wines and champagne, vodka, cognac, liqueurs and other alcoholic and low-alcohol drinks, ingredients for cocktails. Please note that you must have at least one signature cocktail. Don't forget about juices, carbonated and still bottled water, popular drinks such as Coca-Cola, Pepsi.

The second thing that should be there is snacks. First of all, cuts of various types of sausages, cheese, and fruit slices. You can also include light salads and snacks on the menu.

Please note that the markup on food in a bar can reach 300% of the purchase price.

Show program

Your clients will quickly get bored with monotony, so it is important to think through the show program at least a few months in advance.

What can you offer your visitors?

Theme parties;
Light and pyrotechnic shows;
Foam parties in the warm season;
Halloween masquerade ball New Year;
Striptease.

You can also distinguish the so-called “women’s” and “men’s” days, when admission for representatives of one or another gender is free. If possible, invite famous DJs and performers of your chosen genre of music to the club.

Advertising

Before the opening of the club, as well as before each theme evening, it is advisable to advertise the event. You can do this using:

Posters;
Billboards;
Order advertising on local radio;
Use social networks;
Distribute flyers for free entry or discount to the bar.

Be sure to consider a table booking system and offer discounts when booking a table a few days before the event.

Open air club

In the warm season, you can open a nightclub under open air. This idea is suitable for resort towns, where there is a large influx of people in the summer. It is advisable to open a club not far from the beach.

This can be either a site near which there is a utility room for cooks and equipment, or a separate building without a roof. In the second case, old, destroyed houses are ideal. By leaving only the outer walls, you can design a unique interior.

When opening, you should take into account that this is a seasonal source of income and try to invest a minimum of money in the project.

Expenses and income

We present to your attention sample business plan. The figures are very approximate, since the cost of the premises depends not only on its size, but also on the region and location. The same applies to the cost of equipment, food, and wages.

Expenses (in rubles):

Purchase of premises – 2-3 million;
Repair – 1.5 million;
Registration – 500 thousand;
Purchase of equipment for the hall – 500 thousand;
Purchase of kitchen equipment – 300 thousand;
Equipment with security systems – 1 million;
Furniture – 500 thousand;
Advertising – 300 thousand;
Purchase of goods – 500 thousand;
Payment to staff – 500 thousand per month;
Utility bills – 40 thousand per month;

draw up a club work schedule;
calculate the average number of visitors;
the average cost of one check (including the cost of entry).

For example, take the following numbers:

Your club is open 5 days a week;
The average number of visitors is 250 people per evening;
The average check amount is 500 rubles.

It turns out that working about 20 days a month, the club will generate an income of 2.5 million rubles in one month.

Business profitability

As already noted, this business requires a lot of financial costs. On average, to open a club you will need about 10-15 million rubles. It all depends on real estate prices, the scale of subsequent repairs, the cost of equipment and the average salary in your region.

Where can one find such an amount? There are two options - take a loan from a bank or find investors. In both the first and second cases, you need to draw up a rough business plan. In it you should describe the approximate costs of opening a club and income.

On average, costs are recouped in 12-20 months, and the profitability of this business ranges from 20 to 50%.

Please note that if after a year your expenses have not paid off or have paid off by less than 75%, then you should think about closing the club. As practice shows, in this situation the business will no longer generate the required income.

How to manage a nightclub? (video)

Art directors of popular nightclubs will tell you about the features of the club business. You will learn first-hand what attracts visitors and what they are willing to pay for.

The club business is one of the most profitable. The profitability of the establishment can reach 50%. True, in order to get such a return, you need to invest a lot of money in opening and promoting the project, choose the right location and personnel, and most importantly, constantly work on entertainment program establishments.