Organizing pet hotels is a fairly new idea for modern business, the prospects of which are currently underestimated. Due to the increasing growth of pets and the ability of owners to spend money on their maintenance, the demand for the services of such establishments is growing.

Therefore, if you correctly analyze the pet hotel market and properly organize your activities, taking into account all the features of its operation, then in the future it can become quite a profitable business.

Market analysis and relevance

Today, almost every third Russian is the owner of a pet. According to statistics, more than 60 million different animals live at home. Moreover, there is currently a trend towards an increase in the number of pets.

One of the new areas of business related to pets is the organization of specialized pet hotels. The need for their services arises among owners at a time when there is a need to leave the pet under supervision while away: during a business trip, vacation, when moving, etc.

Previously, the development of such a field of activity was spontaneous. Today, the market for pet hotel services has become more civilized, as it has received stricter control from veterinary supervision. Today there are about 200 such establishments in the country, most of which are located in major cities.

Registration and organization of business

To organize a hotel for animals as a source of business activity, you first need to register it in the manner prescribed by law.

To do this, submit a special application form to the local Federal Tax Service inspectorate.

For your future business, you can choose one of following forms property:

1. IP. Counts the best option for such activities. Its opening does not require the preparation of a large list of documents. An entrepreneur is a full-fledged manager of profits from a business, but at the same time is liable for obligations with all his property. In addition, he does not need to hire a highly qualified accountant, since a simplified reporting system is provided for this form of ownership.
2. OOO. To open such an organization, you will need to prepare a large package of constituent documents. Financial reporting society provides complex system calculations and documentation, which will require a specialist to maintain. But at the same time, the company risks only its authorized capital.

Required Documentation

To engage in such activities you will need a minimum set of documentation:

• constituent documents for LLC registration;
• certificates of OGRN and registration with the Federal Tax Service;
• conclusion of the SES on the compliance of the premises and living conditions with sanitary and hygienic standards;
• conclusion of fire authorities on the compliance of the premises with fire safety standards.

To conduct such a business, no special licenses or permits are required.

Room and walking area

When choosing and equipping a suitable room, it is worth considering the following nuances:

The minimum area of ​​a hotel with 10 rooms must be at least 40 square meters. m.

If we talk about the warm season, then some animals (dogs and cats) can be housed outside in special enclosures. In addition, animals, especially dogs, need regular walks, for which it is necessary to provide a special platform. If the adjacent territory does not allow organizing a walking area, then the nearest park will have to be used for this purpose.

Equipment and facilities

In addition to selecting and renovating a suitable room, in the process of organizing a hotel for animals, it is necessary to take care of the acquisition and installation of special equipment.

So, you will have to equip your establishment:

• enclosures;
• freezer for food storage;
• cleaning equipment;
• heaters;
• ventilation system;
• room equipment: soft houses, scratching posts, horizontal bars, rugs, bowls and various toys.

You also need to purchase consumables.

First of all, you will need medications and animal care products: vitamins, anthelmintic and flea medications, shampoos and combs. Besides, special attention worth paying attention to pet nutrition.

Here it is better to use two options at the discretion of the owner:

1. Prepare food on the hotel premises and include the cost of it in the cost of your stay.
2. Feed guests food provided by the owner.

Staff

When recruiting employees, it is important to pay attention to two nuances:

It would be good if the staff included a veterinarian who emergency will always be able to provide all possible assistance. An administrator may be required to work with hosts regarding information about the establishment's services, reservations (recordings), and control of the residence schedule.

A business can be managed by its owner, but financial accounting may require the services of a professional accountant.

Organization of hotel work

The main goal of a pet hotel should be to ensure that the pet stays daily in a special room or enclosure. At the same time, the rooms provided can be organized in accordance with different levels of comfort, and the choice of living conditions is best left to the client. For example, you can offer light, standard, luxury and VIP packages.

The activities of such establishments consist of providing the following services:

1. Providing premises for the temporary stay of cats, dogs and possibly other animals.
2. Additional services: washing, combing, ear cleaning, eye washing, nail cutting, etc.

It is very important to pay attention to the conditions for accepting animals.

In order to ensure the safety of workers and other guests, the main one is the presentation of certain documentation:

• owner's passport;
• pet's veterinary passport with vaccination records.

In addition, when developing rules for reception and residence, you can establish a minimum period for the animal’s stay and a calculation procedure.

Advertising

To convey information about the opening and operation of a hotel for animals to potential clients, you will need a competent advertising campaign, which should include the following activities:

You can also place a colorful sign on the facade of the building, come up with various promotions and provide for the possibility of using discount cards.

Financial component of business

The financial component of a business depends on many factors. Therefore, even at the stage of designing a business activity, it is very important not only to provide for all organizational issues, but also to carry out necessary calculations, determining its economic feasibility.

Cost of opening and maintaining

Suppose it is planned to organize a hotel for animals, providing for the presence of dogs, cats, rodents and birds. The establishment will be located on a rented territory with an area of ​​60 square meters. m., which will be divided into 10 rooms various levels comfort.

The cost of opening such a pet hotel will be about 500 thousand rubles. This amount includes the costs of paying the first month of rent, repairs, purchasing equipment and consumables, as well as advertising costs.

Subsequently, about 250 thousand rubles per month will be spent on maintaining the establishment. This amount will include the cost of rent, utility bills, labor costs and deductions from it, the purchase of materials and taxes.

Amount of future income

The size of a hotel's future income is largely determined by its occupancy rate, which at first will not exceed 60%.

The average bill for such establishments is 350 rubles per day of stay.

The hotel allows you to accommodate up to 50 animals at the same time; you can determine that the amount of its monthly revenue will be approximately 300 thousand rubles.

Payback period

With such indicators of income and expenses, the amount of net profit of the business is equal to 50 thousand rubles per month or 600 thousand rubles per year.

This amount will allow you to fully recoup the investments made in the project within 10-11 months of stable operation.

When opening a hotel for animals, it is worth considering that such a business is characterized by seasonality. Therefore, the main influx of clients should be observed in the period from May to October, when it is vacation time. As a result, the pet hotel brings in almost 50-60% of its total income in the summer.

* The calculations use average data for Russia

Enough large number people have their own pets, which they take care of and pay a lot of attention to. However, there are situations when owners are forced to go away and therefore are not able to care for their pet. This can happen for absolutely any reason: a business trip, a long-awaited vacation, an illness requiring inpatient treatment, a trip to relatives and the like. In this case, the animal must be constantly supervised and receive appropriate care. In this case, the owners sometimes turn to neighbors or relatives living nearby, but this is not always possible. In this regard, it may be relevant to open your own hotel for animals. Similar view business appeared relatively recently in this country, but the number of players is constantly growing, which indicates good prospects and great opportunities for such an undertaking.

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Not in all even relatively large cities you can find hotel services for animals today. Moreover, quite often such a hotel business is combined with an animal shelter and a veterinary clinic, which allows the owners to offer more wide range services, placing your entire enterprise on one territory. An aspiring entrepreneur must assess the market situation in order to know about competitors’ offers and their weak and strengths, this will allow you to offer potential clients something new, and in this direction there are many opportunities for additional services. Thus, the level of competition in most cases cannot be called critical, and players already operating in the market can easily lose their positions only if they do not offer their clients the services of a truly large hotel.

However, there is some competition for entrepreneurs who decide to open full-fledged business, based on the temporary shelter of animals, can be created by private individuals who, for a much lower fee, are ready to care for someone else’s animal, guaranteeing the abandoned pet virtually the same conditions as at home. The main disadvantage of private individuals is the conclusion of an informal agreement, which means legal point in view of complete avoidance of responsibility in the event of illness or even death of an animal left in care. Private individuals in in rare cases can also provide veterinary care, provide proper nutrition; Moreover, such a person cannot always find the right approach to the animal, which only a professional dog handler can always do. However, such private individuals who have been engaged in foster care for a long time (this is what temporary care for someone else’s animal is called, while this term used by both professionals and amateurs themselves) can open their own hotel because they already have some reputation and a certain client base, which will allow them to start a business and develop it much faster. In this case, the competitive advantage will be precisely professional approach and the conclusion of official contracts, which, of course, entails full responsibility for the entrusted animal, but allows you to attract more and more consumers.

To start your work, you need to register as a business entity. The easiest way is to register as individual entrepreneur, because it will not require large financial costs, it will take a little time and effort. If there is a need for registration legal entity, then the preferred form is a limited liability company, because in this case, as in the case of individual entrepreneurship, a simplified tax system will be available, allowing you to transfer no more than 6 percent of income or 15 percent of operating profit to the state. The situation is somewhat more complicated if a veterinary hospital is opened on the basis of a hotel, because in this case it will be necessary to obtain many permits and comply with certain working conditions, including placing your shelter at a certain distance from residential buildings. Even though most pet hotels are located on the outskirts or even outside of cities, sometimes this can be inconvenient. More detailed information about opening a veterinary clinic is provided in the corresponding article. To open just the hotel itself, you do not need to obtain any special permits or licenses, and therefore most entrepreneurs provide outsourcing services to their clients veterinary services. The activity itself falls under the definition of (OKPD 2) 75.0 Veterinary services and (OKPD 2) 96.09 Other personal services not included in other groups.

An important point in organizing your business is finding a territory to locate a hotel. As already noted, often hotels for animals are located on the outskirts of the city, where fresh air and a lot open space for walking animals.

Other factors that determine the location of a hotel away from residential buildings include banal sanitary and environmental requirements. You just need to take into account that the site must be really large, because the work will require several rooms, an area with enclosures and a walking area. Often one animal hotel occupies a site of several hectares, although it can be located on several acres of land if you do not plan to take care of a large number of animals. The size of the plot is ultimately determined by the entrepreneur himself, depending on his requirements and the planned volume of work, as well as on the presence or absence of additional services, because the shelter and veterinary clinic require their own buildings and adjacent territory.

If there are opportunities and financial resources, then it is better to buy the territory as a property, and its location does not imply such a high price as, for example, in the central areas of the city. It is optimal to find an abandoned territory of some kind kindergarten or camps, because such organizations are initially built with the expectation of a large plot of land and the construction of several buildings with their subsequent arrangement.

In this way, you can get a good territory with an established infrastructure, and you will only have to invest funds for the repair of premises and buildings. If there is no opportunity to buy such real estate, then you can consider options for renting premises and territory, but in this case you will have to include a fairly large amount of funds in your monthly expenses.

If suitable real estate is not available, then it is necessary to find a good plot of land, large in size, and construct the necessary buildings. The minimum required is an administrative block, in which all organizational issues are resolved, has its own warehouse and kitchen, as well as premises for housing small animals (primarily rodents), birds and reptiles. In addition, buildings are being built to organize your own animal shelter and veterinary clinic, if this is provided for in the business plan. The cost of constructing the necessary buildings will cost several million rubles, and, incidentally, the purchase of a ready-made territory with infrastructure will also cost a lot.

Ready ideas for your business

The next stage of planning is equipping your territory and premises. Here you will also have to invest a lot of money; however, the amount may vary depending on the work format chosen. The most simple hotel– one that accepts only cats and dogs (or only cats or only dogs) for foster care, without having the capacity to accommodate a large number of animals. In this case, it is necessary to equip insulated enclosures outdoors and cages indoors, and often, if there are few animals, small ones are allowed into the premises without being kept in a pen. However, often hotels are still focused on a fairly large number of pets at the same time, while accepting for a time not only the main animal partners, but also all others. These are rodents: mice, rats, hamsters, guinea pigs; birds, reptiles and even arachnids. Each of these types of animals requires its own conditions of keeping and care, and there must be a specialist who monitors them and provides them with everything they need.

Of course, the most difficult thing is to allocate and arrange places for cats and dogs (the likelihood that someone will bring in another difficult-to-keep animal, for example, a crocodile or a hippopotamus of some kind, is critically small); all other small animals are placed in special racks, chamber by chamber. The main thing here is to monitor the condition of the animal and give it food as soon as possible. certain time, reptiles in general, for the most part, lie quietly all day long, if only they fed them, arachnids feel great within the terrarium, the main thing is to make sure that huge spider didn’t crawl out, because then there is not only a risk that he will be crushed, but also that a couple of people will faint.

Ready ideas for your business

There are much fewer problems with all small animals, but they are also not brought to the hotel so often, but it is still necessary to have a place for them. To do this, you will have to allocate a rather large room; one stand for about 20 small animals is half a meter wide, two meters long and two and a half meters high; more passages are needed between them, and their proper placement is important. The cost can vary greatly depending on the characteristics (additional lighting, climate control, heating, automatic feeders), but one rack is unlikely to cost more than 100 thousand rubles.

Next, enclosures are equipped, and they differ not only in size, but also in internal equipment. It is advisable to immediately order the installation of heating devices, because otherwise it will be impossible to keep animals there in winter. The cost of one enclosure for a small dog is 25-40 thousand rubles, but for large animals more expensive devices are needed. They cost approximately 60 thousand rubles. In general, you can find cheaper enclosures, and many hotels even offer their clients different levels service and comfort for animals. If you want your pet to live in royal apartments, pay extra money. If you buy enclosures and order their installation in bulk, it will be slightly cheaper per unit of production. Cats can be kept in relatively small cages, providing the animal with relatively a lot of space and everything necessary for living.

Some particularly advanced clinics even install video surveillance systems in each cage and enclosure so that the owner can monitor his pet in real time. Installing such a system requires additional expenses and maintenance costs, but clients appreciate it very much and are willing to shell out extra money.

In addition, you need to count on the equipment of a shelter and a veterinary clinic (if the decision was made to build them, of course), while the shelter is equipped approximately on the same principle as a hotel, only the level of comfort here is an order of magnitude lower, but a veterinary clinic is very complex undertaking. It will be very useful for hotels and shelters, but not all entrepreneurs can afford this line of activity. More details - again in the corresponding article.

Ready ideas for your business

An important issue is personnel selection. The first are administrative and service personnel; their direct boss will be the entrepreneur, only if he is not a veterinarian, for example. There will be few people here, but the exact number of employees is calculated depending on the size of the hotel. You cannot do without the help of a veterinarian, who, ideally, should be constantly on site or at least be able to arrive immediately upon request. Some hire final year veterinary students to give the newbie more experience (and require less wages). The veterinarian examines incoming animals, examines residents, and carries out treatment, including preventive treatment, if necessary. His services are initially included in the cost of the foster care service. If there is a veterinary clinic, all the necessary personnel are hired, from the chief veterinarian to cleaners and assistants.

By the way, it is worth noting that most hotels do not accept animals without a veterinary book or at least a health certificate. If a sick animal gets into the hotel, the infection can spread to other animals and even people - I don’t think it’s worth talking about the consequences. This is in best case scenario loss of a certain amount of money, and often reputation. Therefore, the incoming animal is examined in veterinary clinic on the territory, if there is a clinic and if the owner did not take care of this in advance.

Next, you need to make sure that animal specialists work at the facility. These are, first of all, dog handlers who can interact with other people’s animals and calm them down. To help them, people are hired to walk dogs, monitor free-roaming animals, ensure order, and monitor the condition of food and enclosures. The next staffing positions are the kitchen staff who prepare the food. In this case, the owner is offered a choice - to buy food himself and leave it or pay for the kitchen services.

The hotel, as one might understand, offers sufficient quantity services. In addition to the accommodation itself, food, games and walking, even training are also offered additional services for mating (which has nothing to do with the hotel at all), veterinary services. The shelter can hardly be called a commercial activity; it is usually opened as a charity, accepting and giving away animals for free. In this type of business, such charity looks very organic. The cost of foster care depends mainly on the size of the animal, as well as on the conditions of its keeping. The most difficult thing, perhaps, is with dogs, because they need a walk, dogs can fight with each other, sometimes even attack a person, they are always the most difficult. It’s easier to foster cats serious danger they may only represent each other or small animals such as birds and rodents, but they are usually kept in closed cages. In general, a hotel usually excludes as much contact between animals as possible, but, for example, dog walking is rarely carried out individually; usually several animals gather and go for a walk. Only an experienced dog handler can cope with this, because the dogs have crossed paths with each other before, and their reaction is difficult to predict.

A small dog is accepted into the hotel for 300-500 rubles per day, the cost per day for large breeds can reach up to 1000 rubles. Fostering a cat is a little cheaper or the same as for a small dog. Rodents, reptiles and other spiders are taken for even less money, only if it is not a dangerous animal, although who keeps such animals at home... All additional services are discussed with the client additionally, and it is advisable to immediately inform the person by phone about the conditions of check-in and accommodation.

Such a business can operate in different formats. This article largely described a fairly large hotel with a shelter and a veterinary clinic, designed for a large number and a wide variety of animals. However, many companies operate in a different format, having no more than 10 places for animals, and only take dogs. You can start a business with this, so that you know in which direction it is better to move later.

Matthias Laudanum
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• Marketing plan
• Financial plan
• Business technology
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We present to your attention a brief business plan for organizing a small hotel for pets.

Marketing plan

The market for hotel services for pets is very promising. In Moscow alone there are about 1.5 million domestic cats and dogs. Most of them need supervision when their owners go on vacation, plan renovations or move. Business trips, anniversaries, arrivals of guests and other occasions also often occur. Almost every third owner has a real need for temporary care for their pet (dog or cat) at least once a year. Not everyone has good acquaintances, friends or relatives who are ready to temporarily take in a dog or cat while their owner is vacationing at a resort. Some dog breeds are generally dangerous to give to anyone, only to specialized organizations, which are animal hotels. However, when opening a hotel or hotel for animals, you should take into account the population of the city. In small cities with a population of up to 300 thousand people. It makes no sense to open, since there will be very few clients. What is important here is not only the population size, but also its solvency, which is traditionally higher in large cities. You should immediately decide on options for promoting the project. Still, the service is quite new for the Russian consumer and needs to be promoted to the masses. Otherwise, you may never get a return on the funds invested in the project. You should not miss the opportunity to collaborate with veterinary clinics and pet stores (exchange business cards, posters and banners). Advertising is required at cat and dog shows and in animal clubs. The Internet is also something that should not be overlooked. The number of inhabitants of the World Wide Web is comparable to TV viewers, but advertising on television costs tens of times more. Creating your own group and website, communicating on specialized forums will allow you to develop an extensive customer base.

How much money do you need to start this business?

The project can be organized in two main ways. The first option is to rent a plot of land with premises and carry out appropriate redevelopment. The second is to build a turnkey hotel on an “open field.” That is, buy a plot of land, build premises and enclosures, and install communications. It is logical that the costs in the second case will be several times higher than the first option. However, having your own premises will allow you to avoid such a significant cost item as rent. And it, depending on the region, can range from 300 to 1500 rubles per square meter. However, there is a third option for organizing a business - to build a small hotel in a personal household (private home). Create something like a small family business. In this case, you already have a plot of land, all that remains is to spend money on the construction of the premises and its arrangement. Also, some of the funds will have to be allocated to transfer the premises and site to the appropriate category of permitted use (for running a business). But there is also a significant drawback here - problems with legislation. The legal requirements are such that hotels for animals can be located at a distance of at least 150 meters from the nearest residential complexes. Agree that private houses are rarely built at such a distance from other residential buildings. Estimated costs for organizing a pet hotel with a capacity of 100 pets include:

• Deposit for rental premises and land plot(for 1 month) - 50 thousand rubles.
• Repair and reconstruction of the premises - 1000 thousand rubles
• Purchase of equipment (cages, feeders, drinking bowls, etc.) - 300 thousand rubles.
• Advertising (including website creation) - 100 thousand rubles.
• Reserve fund - 200 thousand rubles.
• Other expenses - 100 thousand rubles.

Total - 1.75 million rubles But investments can be slightly higher if you add to the list of services not only the temporary keeping of animals, but also animal training and grooming services. In general, according to experts, without additional income It is difficult for pet hotels to survive. Therefore, hotel services can be combined with the sale of accessories for animals, trade purebred puppies and kittens, sale of food and vitamins. You can raise ornamental animals such as guinea pigs or dwarf rabbits.

Financial plan

Fixed expenses The main fixed cost of a hotel is wages. Even a small hotel needs two dog handlers (salary 18 thousand rubles), veterinarian(20 thousand rubles), the receptionist (20 thousand rubles) and the visiting caretaker and accountant (10 thousand rubles each). Other recurring monthly expenses include:

• rental payments - 50 thousand rubles.
• insurance contributions for employees - 30 thousand rubles.
• utility costs - 20 thousand rubles.
• other expenses (veterinary drugs, taxes) - 30 thousand rubles.
• advertising - 20 thousand rubles.

total monthly expenses - 246 thousand rubles. Variable expenses Expenses that depend on the number of “shaggy guests” are the cost of feeding the animals. Animals eat differently. Some people prefer only dry food, others feed raw meat, others - pasta or porridge. Depending on the size of the animal, from 40 to 100 rubles per day can be spent on one pet.

How much can you earn by opening a hotel for animals?

Now the best part - we calculate how much an average hotel for animals can earn. Daily keeping of a pet in a standard room (two-level enclosure) will cost the customer 400 rubles. The price also depends on the season. During the high season (December - January, June - September) prices are traditionally 20% higher. If we assume that a hotel for 100 pets will be filled on average by 30% per day (30 pets), then you can count on revenue of 360 thousand rubles per month. Some income can come from animal training services (~ 15 thousand rubles), veterinary services (~ 20 thousand rubles), sale of ornamental animals (~ 30 thousand rubles) and animal grooming (~ 20 thousand rubles) . Thus, you can count on average revenue of 445 thousand rubles. per month. We subtract fixed (54 thousand rubles) and variable expenses (246 thousand rubles) from the resulting amount and obtain a net profit equal to 145 thousand rubles. per month. With such indicators, the project pays for itself (taking into account several months of promotion) in 16 - 18 months of work.

Step-by-step plan for opening a hotel for animals

1. Defining the company's concept.
2. Analysis of the consumer base.
3. Buying or renting premises.
4. Arranging an area for walking animals.
5. Purchase of cages, equipment, feed, inventory.
6. Business registration.
7. Launch of a hotel for animals.

How to choose equipment for business

The choice of equipment depends on the services provided. To accommodate cats and dogs, you will need cages, beds, scratching posts, and bowls. It is also necessary to create enclosures. They can be located both indoors and outdoors. You can also purchase special toys for four-legged animals to attract customers.

Which OKVED code should I indicate when registering?

• 0 - veterinary activities.

What documents are needed to open a hotel for animals?

When opening a business, a veterinary permit will be required. It is best to enter into a contract for animal care with a veterinarian or hire a permanent employee. To legalize your activity, you must register as an individual entrepreneur or LLC and register with the tax office. In the future, after the opening of the hotel, it is necessary to conclude an agreement between the administration of the establishment and the client, which will spell out all the terms of cooperation.

Which tax system to choose when registering?

To open a hotel for animals, a simplified taxation system is best suited.

Do I need permission to open a hotel for animals?

It is very difficult to open a hotel for animals within the boundaries of large cities and small towns. The requirements put forward by the SES are very difficult to fulfill. But for hotels outside the city, obtaining this permit will not be difficult. The business does not require licensing or certification.

Business technology

The main objectives of the hotel for animals are:

• Safe and comfortable living for pets;
• Constant monitoring of the health of guests;
• Organization of timely, nutritious meals;
• Walking animals, training;
• Timely cleaning of enclosures;
• Providing truthful information to the animal owner about the condition of the pet.

By fulfilling all these tasks and providing high-quality animal care, a hotel for four-legged friends will be popular and prosper. The technology of a hotel for animals consists of pre-booking a room, concluding a contract for servicing a pet, checking into a hotel, providing maintenance services, transferring the animal to its rightful owner, and cleaning the enclosure.

Despite the crisis, the opening of a pet hotel may become profitable business. Residents of cities with a population of over a million are especially in dire need of them. An example is the successful projects of domestic entrepreneurs.

 

You can make good money from your love for pets even in a crisis, because 76% of Russians have pets (VTsIOM statistics). This is a huge target audience with a wide range of needs. Some niches are highly competitive (vet clinics, pet supplies), others are relatively free (designer clothing, cosmetic procedures, fitness, hotels). It is the latter that those who want to start a pet business most often turn to. However, when thinking about how to open a hotel for animals, a studio of exclusive outfits for small dogs, or a beauty salon for cats, it is important to understand in advance the intricacies of this business and take into account the experience of successful entrepreneurs.

Will there be guests?

The first thing that worries beginners is the demand for such a service. Is this type of business seasonal? How quickly does it pay for itself? What nuances should be taken into account when choosing a room, etc.?

The experience of pet hoteliers shows that hotels for animals in large cities are most profitable. Here, the income of the population is higher, the rhythm of life is more intense, the owners have more opportunities to travel, therefore, there is a need to find a home for their pet during vacations, apartment renovations, moving, etc. also high.

According to statistics from VTsIOM, the most popular pets in Russia are cats and dogs (see Fig. 1)

They form the basis of all hotel guests for animals, and their owners are the main customers and consumers of pet hotel services. But how satisfied are their needs today?

In 2014, the 2GIS service analyzed the availability of different cities Russian organizations for pets. One of the lowest indicators is the presence of pet hotels in them: from 1 to 6% (see Fig. 2)

In 2015, according to the NAFI Analytical Center, Russians spent about 1 trillion rubles on their pets, often saving on themselves rather than on animals. At the same time, monthly expenses were distributed as follows (see Fig. 3):

As you can see, pet hotels are a popular service. This is evidenced by the successful development of the website Zoobooking.com, which contains information about 200 hotels for animals available for booking:

"IN new year holidays We didn’t notice a drop in demand, all the good hotels were occupied, and it was already difficult to find something suitable a week before the holidays.” (A. Litvinov, one of the founders of Zoobooking.com)

Considering that today more than 90% of the market is occupied by private “overexposure” at home, which does not differ in the quality of services, all more people they want to leave their pets during their departure in decent institutions for animals, where they will be provided with care, protection, and peace. So when proper organization The pet hotel will never be left without guests.

Hotel for four-legged animals: which format to choose?

There are no clear requirements for such enterprises, because in Soviet times not a single pet hotel was opened, and even today those who consider a hotel for animals as a business often do not build a special room for it, but convert it into something “more or less suitable.” Here are the possible options (see Table 1)

Table 1. Formats of pet hotels: pros and cons

Private apartment V apartment building	no rent you can combine care with household chores the price for overexposure is lower than that of competitors	limited space (difficult to develop a business) possible resistance from neighbors, their complaints to the SES and other authorities Difficulties with walking animals “informal” nature of agreements with owners
Country house	no rent no neighbors unhappy with your business You can expand the range of services by opening the intake of dogs accustomed to street living, providing assistance in training, etc.	if the house is located far from the city, difficulties may arise with the delivery of animals
Separate building, premises in an office center	there is a prospect for hotel development (starting with 7-10 enclosures, you can increase the volume gradually) convenient transport interchange	it is difficult to find premises suitable for this business without reconstruction: additional investments are likely rent for an office, building, plot.

A good option for a pet hotel is a country premises with separate “rooms” for animals, as well as the presence of enclosures for dogs accustomed to outdoor living, with space for walking and exercising with pets. Example: " Canine Center"Horse" (Moscow region).

In the city, a hotel for animals can be located in a room adjacent to a veterinary clinic: such proximity instills in the owners confidence that in case of illness their pet will be provided with necessary help.

Some entrepreneurs focus on multi-format and offer content services different types pets: turtles, guinea pigs, rabbits, chinchillas, birds and even reptiles. This can become a significant competitive advantage. But before providing such a service, you need to study the features of keeping these animals.

Experience of pet hoteliers: what should you think about when opening a hotel for animals?

The first hotels for animals appeared in America in the 20s of the last century. Today it is a powerful industry with colossal incomes, a huge list services, specialty stores, etc. In our country, according to the owner of the animal hotel “Moon Cat” E. Podorozhkina, there is still a lag of at least 20 years behind Western standards. This despite the fact that the opening of a pet hotel - interesting view business that does not require significant investments at first.

Here are examples of successful businesses.

“Moon Cat”: cats and more...

• Owner: E. Podorozhkina
• Opening year: 2013
• Premises: in St. Petersburg, in a three-story building on the 1st floor with a separate entrance.
• Initial investment: 200 thousand rubles (of which 120 thousand - borrowed funds)
• Payback period: 1 year
• Permanent staff: 1 person
• Net profit: 40 thousand rubles per month

Advantages:

• convenient booking (has its own website, VK group)
• clear requirements for guests: only clinically healthy animals are accepted after a veterinary examination
• individual approach: pet hotel specialists are ready to provide pets with the care they are used to at home
• Other animals are accepted: ferrets, rodents, parrots. Condition - provision of cage, food and care instructions
• pet taxi services

Elena gives the following advice to aspiring entrepreneurs:

1. You shouldn’t immediately plan large expenses: in the pet business, a lot is determined by attitude, the ability to build contact with people, and sincere love for animals. For example, expensive video footage of pets staying at a hotel can initially be replaced with photos, enclosures can be designed by yourself, etc.
2. The room must be spacious enough, warm, well ventilated and ventilated, and also disinfected using ultraviolet lamps
3. Before buying ready-made enclosures, Elena and her husband turned to veterinarians and found out what size is most comfortable for cats, what is best to make it from, what design features should be different, etc. As a result, the owners of the zoo hotel made the first 7 enclosures themselves. Now there are 19 of them.
4. Business is seasonal: peaks - New Year holidays and summer holidays. However, regular customers help out all year round, booking places during renovations, illness of loved ones, high employment, business trips, etc. It is important to attract such customers and provide them with additional discounts.
5. You need to think in advance about promoting your business. Elena considers the most successful distribution channels to be a website and advertising on asphalt.

"Sir Cat" - a new type of hotel for animals

• Owner: A. Pushkin
• Opening year: 2014
• Premises: the first hotel was opened in Moscow, in an office building with an area of ​​72 m², there are now 4 operating, and 2 more are being prepared for opening.
• Initial investment: 2 million rubles of own funds
• Permanent staff: 2 employees (kotonyans) in each hotel
• Net profit for 2015: 1 million rubles.

Advantages:

• location in walking distance from the metro
• enclosures made of tempered glass, which allows cats to watch each other, play, and have enough space to rest
• 24-hour video surveillance, thanks to which owners can constantly be aware of the lives of their pets
• the ability for hosts to communicate with the cat owner and the hotel owner through a convenient mobile application.

Secrets of success:

1. The right choice premises: office rent in business center.
2. The 14 glass enclosures in the first hotel cost 80% of the initial capital, but this made it possible to create a unique “transparent” habitat that was immediately appreciated by both cats and their owners.
3. Focusing on close contact with animal owners allows you to maintain the establishment’s impeccable reputation, and providing photos and videos about keeping cats builds trust and helps to gain regular customers.
4. Most hotels do not accept unsterilized animals, and Sir Cat makes no exceptions for them: glass boxes are very convenient for disinfection and odor elimination. Additional payment for maintenance - 100 rubles.
5. Flexible pricing policy: a night in a standard box costs 490 rubles, and with a video camera - 650.
6. No fees for additional services: nail trimming, eye cleaning, walks around the hotel, etc.
7. A. Pushkin launched the project with advertising support from the media: he ordered a press release from the editors The Village. This brought him to the attention of other publishers and television. Today "Sir Cat" is one of the most popular hotels for animals.

5 Steps to Opening a Pet Hotel

So, you have decided to open a hotel for animals. Here are the steps you need to take on the path to a successful business:

Step-1 Assess the demand for the service and the level of competition in your region

Step-2 Select hotel format

Step-3 Draw up a business plan, determine the amount of investment and payback period, determine promotion channels

Step-4 Find a room, reconstruct it in accordance with the format, purchase equipment

Important! Successful pet owners note that this business is suitable only for those who sincerely love animals, because many came to it having experienced firsthand how difficult it is to find a reliable place to keep their pet.

Hotels, hair salons and pet clothing stores are considered high-end. Such services are provided to wealthy consumers who can afford significant expenses. Drawing up for animals will help you decide where to start and calculate all the costs and risks.

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Services provided

Hotel services are in the table below.

If the client uses a luxury room, then all other services are provided to him free of charge.

List of animals served:

• small dogs - Yorkshire Terrier, bichon, chihuahua, pug, dachshund, etc.;
• average and big dogs- all varieties of shepherd dogs, huskies, greyhounds, as well as bull terriers, setters, etc.;
• cats - Siamese, Redgall, Siberian, Scottish and others;
• birds - parrots, lovebirds, canaries, canaries and rosellas;
• rodents - guinea pigs, rats, chinchillas and degus.

The cost of services in a pet hotel does not depend on the type of pet. Everyone has the same conditions.

Ordinary number Double room Luxury room

Relevance

Business is relevant for a number of reasons:

• most pet owners do not know where to leave their animals during vacation, departure or long-term absence;
• 60% of people going abroad must leave their animals either with friends or give them to a pet store;
• in the summer, hotels gain momentum several times, which allows them to increase profits;
• the entrepreneur creates comfortable living conditions for animals.

Market description and analysis

The first registered hotel for animals in Russia appeared in 1997. It was a cozy shelter for all dogs. In 2019, an idea appeared - to create an elite business with long-term accommodation for animals.

In total, about 200 hotels are registered in 15 large cities of Russia. Of these, 45% are in the capital region.

The main guests of pet hotels are cats, dogs and birds.

Market analysis:

1. Of the Moscow pet hotels, 98% of the owners open as a separate point. The rest are chain hotels scattered around the city.
2. According to GfK research, 55% of entrepreneurs rent premises to open a hotel. However, working in hotel business It’s easier when you have your own property, as this reduces the initial investment.
3. As a rule, all profitable hotels have average area size 250-300 sq. m. The room consists of several zones to distribute animals depending on the type and size. Chain hotels have about 40-50 rooms, while individual businesses can provide up to 35 beds.
4. Location of modern pet hotels according to marketing research: houses with adjacent territory, public gardens or public parks.

Target Audience

Potential client profiles:

• women aged 30-35 years;
• families with above average income.

Competitive advantages

The distinctive features of this hotel enterprise from its competitors may be the following:

1. A themed image of nature where animals will feel at home. You can decorate areas with certain colors and add music from nature.
2. For regular customers, half of the services will be free, and the cost of living will be reduced to 50%.
3. Installation of a spa area and a separate park with a river for walking dogs.
4. Installation of video cameras so that owners can monitor their pets.

Advertising campaign

• distribution of leaflets and business cards;
• take advantage of the help of bloggers who will talk about the pet hotel;
• advertising through social networks;
• contacting famous trainers;
• cooperation with kennel clubs;
• advertising through hairdressing salons for animals;
• Place banner ads on popular websites.

Step-by-step opening instructions

You can draw up a business plan for a hotel for animals in a competent business organization yourself or buy a ready-made one.

You can open pet hotels much faster if you follow the instructions:

1. Collect the necessary documents.
2. Find a room and make repairs to it.
3. Purchase the necessary equipment.
4. Select staff.

Documents

The hotel business does not require certification, so you can register as an individual entrepreneur. However, it is recommended because in this type of activity contracts are often concluded with cooperating companies.

To open a partnership, you need to contact the tax office at your place of residence.

The requirements for opening an LLC are presented below.

You also need to select OKVED codes.

As a result, you should get:

• application form P11001;
• a documented decision to create an LLC (if there is only one founder);
• company charter in 2 copies;
• receipt of payment of state duty;
• documents confirming the registration of the company's legal address.

Video material instructions for opening an LLC from the author of “Contour. Accounting."

Room and design

The main guideline when choosing a premises depends on the target audience and the animals being served.

Main characteristics of the room:

• recommended area - 300 sq. m;
• separate building;
• sleeping area;
• the size of a regular room is 1.7x1.5x2.3 m;
• luxury room size - 2x3x2.3 m;
• telephone communication;
• total number of rooms - 50;
• installed water supply, sewerage and electricity;
• division into zones for various types animals;
• separate kitchen and spa area;
• The surrounding area must be fenced.

Design requirements:

• tile floor;
• the walls of the rooms are made of durable glass.

The average cost of renting premises for a hotel for animals is 350,000 rubles/month.

Approximate view of the hotel lobby Hotel kitchen for animals Adjacent territory

Equipment and inventory

Kitchen components:

• cabinets for storing feed;
• kitchen sink and stove;
• fridge;
• set of cooking tools.

Bathroom equipment:

• shower cabins;
• towel racks;
• a set of gels and oils;
• grooming tools.

Equipment for rooms.

Hall equipment:

• reception desk;
• sofas;
• coffee tables;
• shelves.

Staff

The working hours of the pet hotel staff are 24 hours a day.

Staff.

Job title	Responsibilities	Requirements	Salary (in rub./month)	Number (persons)
Dog handler	animal training; creating an optimal diet; progress reports; assistance to a veterinarian	availability of education as a dog handler; work experience of 1 year; love for animals; impeccable employee health.	30,000	1
Vet	animal treatment; collection and transportation of materials for analysis; carrying out preventive procedures; providing consultation; filling out documentation	higher medical education; experience; knowledge of drugs and treatment methods; computer skills.	50,000	2
Administrator	consultation of visitors; keeping records of receiving and processing calls; compliance with the labor organization of employees; ensuring cleanliness of the premises; supervising the work of the cleaner; carrying out official assignments; filling out documentation	higher education; knowledge of the laws of the Russian Federation; high responsibility for business; knowledge of document management; psychology of visitors; basics of conflictology; experience; knowledge of 1C.	50,000	1
Cook	preparing homemade meals for animals; purchasing and checking the quality of products; washing dishes	secondary specialized education; experience; knowledge of the Labor Code of the Russian Federation.	45,000	1
Cleaning woman	cleaning of premises; monitoring the cleanliness of the hotel	secondary complete education. knowledge of the Labor Code of the Russian Federation.	15,000	1
Security Guard	ensuring personal and public safety; execution of orders; territory protection; report at the end of the working day; screening of visitors and employees (if necessary)	secondary or higher education; knowledge of the laws of performing security services at an object; ability to identify emergency situations.	25,000	1

The position of director of the animal hotel remains with the head of this business project.

Financial plan

Initial data:

• taxation system - OSNO (basic);
• submitted calculations for a period of 2 years;
• income tax - 20%;
• VAT - 17%.

Starting investments

Estimate of basic expenses for the first year.

Article title	Value (in rubles)
Renting premises	4,200,000
Payroll fund	3,180,000
Housing and communal services	300,000
Repair and redevelopment	2,000,000
Ventilation, fire systems and air conditioning	150,000
Kitchen installation	95,000
SPA area installation	150,000
Hall equipment	39,112
Bathroom equipment	85,200
Kitchen equipment	59,070
Animal Toolkit	65,000
Medicines	15,000
Stern	11,200
Buying a PC	22,000
Advertising and promotion	100,000
Expenses to cover risks	300,000
Total	10,771,582

Regular expenses

Monthly costs.

Income

Revenue items in the first year at 55% occupancy.

Revenues for the second year with hotel occupancy of 85%.

Risks and payback

Possible risks.

The approximate payback period for a pet hotel business project is 2.5 years.