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Examples of business plans for retail stores. How to open your own store

Hello, dear readers of the online magazine about money “RichPro.ru”! This article will talk about how to write a business plan. This publication is a direct instruction to action, which will allow you to turn a crude business idea into a confident one. step by step plan to implement a clear task.

We will look at:

What is a business plan and why is it needed?
How to write a business plan correctly;
How to structure it and write it yourself;
Ready-made business plans for small businesses - examples and samples with calculations.

To conclude the topic, we will show the main mistakes of novice entrepreneurs. There will be a lot of arguments in favor of creating quality And thoughtful business plan that will bring your idea to fruition and success things in the future.

Also, this article will provide examples of finished works that you can simply use or take as a basis for developing your project. Ready-made examples of submitted business plans can be found download for free.

In addition, we will answer the most frequently asked questions and clarify why not everyone writes a business plan, if it is so necessary.

So, let's start in order!

The structure of the business plan and the content of its main sections - step by step guide on its compilation

7. Conclusion + video on the topic 🎥

For every entrepreneur who wants to develop himself and develop his business, a business plan is very important. He performs many important functions that no other person can do differently.

With its help, you can secure financial support and open and develop your business much earlier than you can raise a significant amount for the business.

Investors react mostly positively to a good, thoughtful, error-free business plan, because they see it as a way to make easy money with all the troubles invented and described.

In addition, even before the establishment opens, you see what awaits you. What risks are possible, what solution algorithms will be relevant in a given situation. This is not only favorable information for the investor, but also a necessary plan if you get into trouble yourself. In the end, if the risk calculation turns out to be too daunting, you can slightly redo it, transform the general idea in order to reduce them.

Creating a Good Business Plan - This great solution to search for investment and develop your own action algorithms even in the most difficult situations, of which there are more than enough in business.

That is why, in addition to our own efforts It’s worth using “other people’s brains”. A business plan involves many sections and calculations, research and knowledge, only with successful operation, which can achieve success.

The ideal option would be to study all aspects yourself. To do this, it is not enough to sit and read the relevant literature. It’s worth changing your social circle, turning to courses and trainings, finding specialists for consultation on certain issues. This is the only way really figure it out in the situation and dispel all your doubts and misconceptions.

A business plan is worth writing for many reasons, but home- this is a clear algorithm of actions by which you can quickly get from point A(your current situation, full of hopes and fears) to point B(in which you will already be the owner of your own successful business that generates stable and regular income). This is the first step towards achieving your dreams and secure middle class status.

If you have any questions, then perhaps you will find answers to them in the video: “How to draw up a business plan (for yourself and investors).”

That's all for us. We wish everyone good luck in their business! We will also be grateful for your comments on this article, share your opinions, ask questions on the topic of publication.

Food trading is perhaps one of the most popular areas in our country. Many people say that people save on various things, but they will always buy food. That's how it is. In this article we will look at an example of a grocery store business plan. It is worth considering that the demand for this group of goods also generates enormous competition among entrepreneurs, so be prepared for the fact that you will have to constantly fight for a “place in the sun” in this business.

It is worth saying that the profitability of the grocery business is about 25%. You can start with a large sum and serious investments, or with minimal expenses.

General format of the outlet

In short, here we can classify the options for starting this business. In your business plan for a grocery store, you will need to clearly define all these nuances and clearly know your subsequent plan of action.

1. Magazine size. It's one thing when you open a small outlet for 30 – 45 sq.m. and second, when you launch a grocery supermarket. In general, in our country we can distinguish several types of stores of this kind:

- hypermarkets and supermarkets. These are retail outlets with an area of 500 sq.m. and higher. Usually this niche is occupied by large retail chains: Auchan, Pyaterochka, Silpo and others.

— grocery stores and “standard” grocery stores. This is a format familiar to all of us; the size of such points reaches 300 sq.m. And it starts from 90 sq.m.

- small shops near the house. This kind of business is also developing normally, its main clients are those people who do not want to go to the supermarket for bread and a pack of sour cream, but can easily buy everything near their home.

— retail outlets with food products at the market. This one is the most cheap point in terms of investment, but also quite competitive. Since usually dozens of such points are concentrated in one place on the market, the only way to fight competition is either lower prices or a constantly fresh assortment of products (compared to other sellers).

2. Service format. Will you have self-service in your store, which involves purchasing all the equipment, from carts to surveillance cameras, or will customer service be carried out according to the classic scheme from behind the counter?

So, in our case, we will take as a basis a small grocery store located in residential area cities. Opening hours from 8:00 to 23:00. Designed for people with low and middle income. The estimated traffic of the store is 70 people per day.

Room

At the second stage after registration as self employed, you will need to select a room. When drawing up a business plan for a grocery store, immediately indicate the size of the store, and then begin your search. It is advisable to take an area from 40 to 90 sq.m. These are numbers for a small store in a residential area. If the goods are sold from the counter, then you can look at the premises and, starting from 30 sq.m. Keep in mind that a large amount of space will be occupied by racks, shelves and refrigeration equipment. You should leave enough space for customers so they don't crowd each other.

When choosing a location, you should first of all look at the flow of people (traffic) near this point in a particular microdistrict. It’s not worth renting a room in the back of the yard, where no one will notice you - this is obviously a failed idea.

Also, pay attention to repairs. He must be! In order to open a grocery store, you will need to deal with the SES and firefighters, and without normal repairs they will not give permission to trade. Found an excellent room in a crowded place, but without renovation? It will have to be done, perhaps try to negotiate with the owner that you will make repairs at a cost rent or at least parts of it.

The layout also has important. If you are developing a business plan for a self-service grocery store, then you will need to correctly position the cash registers and shopping area. Install cameras. Some products can be sold from the counter, and the most popular products can be sold for self-service.

The entire assortment and racks should be divided into sections according to areas, for example, the meat department, bakery products, cereals, vegetables, sweets, etc. This will help customers find products in your store more conveniently. Don't forget about related products: toilet paper, detergents, matches, disposable tableware, etc.

Grocery store equipment

There is no need to skimp on equipment. You can first rent some equipment, for example, refrigerators, and then buy everything of your own.

Below is a list of the basic equipment you will need:

Racks and shelves – up to $3000;
Freezer - $1000/piece;
Refrigeration equipment – up to $2000;
Showcases – about $1300;
Cash register – $400;
Electronic scales – $500 – $700

Focus on famous manufacturers technology is not worth saving. They will work 24 hours a day.

Where to look for suppliers?

In today's economy, suppliers of goods will find you themselves. As a rule, people will come to you immediately after the store opens. sales representatives, and offer a specific group of products. Some of them can be found by talking with people who have already established businesses in other areas of your city.

There is another option - purchasing goods at wholesale food markets. As a rule, you can get goods there a little cheaper than suppliers offer, plus the choice is usually much wider.

At first, you will need to work on an advance payment basis. If you successfully cooperate with suppliers, some of them will sell their products.

How to choose an assortment?

When drawing up a business plan for a grocery store, you should pay special attention to the assortment. First of all, you need to create a buyer persona. People, what level of income they live in your area, and what goods should prevail. Usually, at the start, all the main groups of products are imported, and already in the process of work for several months, the assortment is added, and some even leave the shelves. So, for example, it will be possible to expand the range of vegetables, or bread from different manufacturers.

Staff

You will need 4 salespeople with a shift work schedule. Sellers will need to be trained to use cash register. The best thing to do is to create clear instructions for customer service. Exactly like this step by step instructions are used in most large networks grocery stores.

Security guards will be needed if self-service is available to protect against attempted theft.

Accountant, you can hire a person who will do the bookkeeping, or you can outsource it.

Salaries for employees are set at a fixed salary, without a percentage of revenue.

When promoting a grocery store, you need to use special methods marketing.

Signboard and shop windows. Your store should stand out from the mass of gray buildings. The name should be easy to remember.
Discounts on a specific product or group of products. You can arrange discounts on goods every week, people will get used to it and will come to you to buy something else at a promotional price, a habit will develop.
Unique product. This could be inexpensive home-made baked goods, having your own salted fish, etc. Think about when drawing up a business plan for a small grocery store, for example, what “tricks” you can offer your customers.

Sample financial plan

The approximate total cost is $15,000 - $17,000.

Monthly store revenue: $7,000.

The average markup is 30%.

Net profit – $1200 – $1300.

Payback – 1.5 years.

And if you start trading, the first question that will arise in front of you is: what to actually trade? There are many options, but no matter what category of goods you choose, having carefully weighed all the pros and cons, sparing no time and effort in carefully thinking through the strategy and correctly calculating the business plan of the outlet, you can fully count on profit and satisfaction from your own activities.

The lion's share of retail space is occupied by food and clothing. Which is not surprising, since these are some of the most profitable product categories. When selling products, you make money on turnover, while selling clothes - on cost, because in in this case the markup reaches 200-300%. But in both cases one cannot ignore the enormous competition, which is extremely destructive for a newly formed business. Therefore, if you are just taking the first steps towards your own thriving business, it makes sense to pay attention to such a group of products as household chemicals. There are several reasons for this: firstly, the shelf life of such products is much longer than, for example, food products; secondly, many products from this segment are not subject to mandatory certification, thirdly, simple conditions sales that do not require special equipment, refrigerators, freezers, etc.

How to start your own business?

In order to start your activity, first of all, you need to register as legal entity, or, in the case of a market outlet, an individual entrepreneur.

The registration procedure has now been greatly simplified. All you need for this is a passport, an individual taxpayer number, a completed application and 800 rubles to pay the state fee.

One of key points entrepreneurship is successful interaction with suppliers. Try to agree on payment in installments, wholesale prices, discounts. Many suppliers offer their own delivery, which will give you the opportunity to save on driver services. Do not lose sight of this point, because it is very important to reduce costs as much as possible, especially at the very beginning of your activity.

Pay special attention to choosing a location for your retail outlet. If you decide to work in the market, naturally, you will not be able to completely avoid competition, but it is possible to reduce it to a minimum. Try to choose a place with a lot of people.

Remember that the most important thing in trading is the human factor. It depends on the seller whether your first buyer will become a permanent one. Do not forget also about the need to establish contact with the market administration.

As for the assortment, you may not be able to immediately determine which product to purchase and in what quantities; this issue will become clear after 2-3 months of active trading, when you have already studied your potential buyer and his needs. Therefore, when initially filling the counter, the emphasis should be on the type of product and its price category. Follow the principle: a little bit of everything. Take into account that too expensive and exclusive goods sell very slowly, and you need, first of all, turnover. It is worth taking care to include related products in the assortment (light bulbs, napkins, brushes, diapers, gloves, etc.). As experience shows, income from the sale of these products can amount to up to 30% of the total profit.

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Basic calculations

As for the financial part of the business plan of the outlet, in the “Expenses” section the following items should be noted:

rent: 192,000 rub./year.

It is important to understand that this figure is taken from the calculation average price per sq.m. retail space in Russia, so it may differ greatly from the prices that are currently relevant in your region. Consider this point when drawing up your own plan.

Purchase of goods: 1,000,000 rubles/year.
Salary: 190,000 rubles/year.

Meaning wages substitute seller and payment for accountant services.

Additional expenses: RUB 50,000/year.

Total: RUB 1,232,000/year. This is an approximate amount of annual investment, provided that you rent a retail outlet with an area of 10 square meters, act as a seller yourself, hire another employee to be able to deal with organizational issues, and also resort to the help of an accountant.

If you approach the question of how to open a retail outlet correctly, over time you can develop your own large business. But for this you need to carefully select the assortment of goods, constantly study the moods and preferences of customers, as well as in time and with least losses resolve all possible organizational issues.

Registration of activities

First of all, a business plan for a retail outlet should provide for the legal registration of your activities. Being an officially registered entrepreneur, it will be easier for you to interact with the market administration. You can register as an LLC or as an individual entrepreneur.

The latter is more convenient, since the registration procedure is as simple as possible, takes the least time and costs only 800 rubles. state duties. To apply, you only need an application, identification code and passport. You will also be able to choose a simplified taxation system and maintain all your accounting records yourself.

Product selection

An important stage in starting this business is to decide on the product that you will actually sell. There are two ways - to make money on turnover or cost. In the first case, your product will be products, most often seasonal vegetables and fruits. They are sold at a small margin and generate income due to large sales volumes. In the second case, these are clothes and other things, the profit from which is obtained due to a high markup. IN the latter case it is necessary to expand the range with related products, which reduces risks. Their sales can account for up to 30% of the total turnover.

However, in both cases you will have to face high competition in the market. Most often it is recommended to stop at selling household chemicals. The advice is based on the following considerations:

household chemicals have long term suitability;
she is always in demand;
most units do not require certification;
implementation does not require the purchase of special equipment.

Features of assortment formation

But, even having decided on the direction of the business, you still need to find out what exactly the offered range should cover. Unfortunately, it will not be possible to find out this in advance. To find the exact answer to this question, you need to actively work at the point for about three months. Then you can say exactly who your buyer is and what his needs are.

Therefore, first you need to purchase the most diverse product, but in small quantities. Having decided what exactly your customers need, you can increase the volume of purchases, reducing the amount of unpopular goods.

To reduce initial risks, you must understand that exclusive and expensive things They sell extremely slowly, and the point on the market is focused primarily on high turnover.

Markup on goods

The main income from a retail outlet on the market will come from mark-ups on products. It is different for all products. For example, for fruits, vegetables and food products it is 15-30% depending on the season. At the same time, for clothes and other things it is approximately 100-200%. Usually the highest markup is placed on linen. If we talk about small goods, then their selling price can increase by up to 300%.

Accordingly, the profitability from points of different goods will be unequal. So, from selling vegetables you can earn about 6 thousand rubles per day, and for things - more than 20 thousand rubles. But even with a 25% markup, the investment pays off quite quickly.

Suppliers

How to open a retail outlet on a market without suppliers of goods? Almost impossible. But this issue must be approached very carefully. On the one hand, the cheaper the product, the greater your revenue can be. But on the other hand, good product They won’t sell it cheap, and poor quality will undermine the credibility of your outlet. It is important to find the optimal balance in this matter.

To increase the profitability of your trade, try to negotiate the most favorable terms with suppliers. For example, purchasing goods in installments or for sale. With long-term cooperation, you can raise the issue of discounts.

Many suppliers are willing to deliver goods for free. Check this question as it will allow you to save on the driver and loader.

Selecting a location

A lot depends on the location of your point. You need to choose the most accessible place. Pay attention to what they sell at neighboring points. It is clear that it will not be possible to exclude competition, but it is advisable to choose in advance the place where similar products are least likely to be found. To increase the profitability of a business, it is worth opening several points in the market. This will help you test different locations and choose the best one.

If the item is oversized or small, it can be stored in the garage or at home. In other cases, it makes sense to sign an agreement with the market administration for the use of local warehouses.

In any case, the market administrator is the person with whom you should always have good relationship. Then most organizational issues will be resolved quickly and painlessly.

Staff

A significant portion of the success of your business depends on the seller, so you should not save on it. It is advisable that the seller has some experience. But it is equally important that he be courteous with customers, be able to find out what they need and sell the product beautifully. Please note that he must have a health certificate.

You should not expect that you yourself will be able to sell goods and run a business at the same time. For a point to generate income, it must be open at least 8 hours a day. If you trade yourself, you will not have time to resolve ongoing issues and develop your business.

Basic calculations

It is difficult to outline more or less clear investment volumes. They depend on what specific product you decide to sell, how many points in the market you plan to open, etc. But if we talk about averages, when you rent 10 sq. m. If you have one seller and an accountant, then the expenses part will look something like this: