Homemade virtual reality glasses. Google Cardboard - a cardboard virtual reality helmet

CRM (CustomerRelationshipManagement) translates as customer relationship management and is a well-known system for automating business processes.

Without such software today it is impossible to imagine the effective organization of the activities of real estate agencies and realtors. CRM for real estate agencies and realtors allows you to improve relationships with clients, which ultimately ensures positive dynamics in sales volumes and increased profits.

The modern market offers a variety of software products that allow you to solve the issue of interaction with the client. But any program is not enough. A system in which management principles and the specifics of business processes of real estate agencies and realtors are successfully implemented will be truly effective in practice.

Benefits from CRM in a real estate agency and the work of realtors

1) Increased sales of real estate agencies and realtors

CRM allows you to increase sales of real estate agencies and realtors by increasing the efficiency of attracting new clients and reducing the outflow of existing clients.

2) Savings on advertising and marketing of a real estate agency

3) Providing real estate agency management information

CRM in a real estate agency will allow you to obtain analytical and statistical information in real time on almost any piece of information (percentage of regular customers, their LTV, employee efficiency, failure statistics, etc.). Without an automation system, business processes are carried out chaotically, information is not recorded or is lost over time. And get data about current state Real estate agency affairs are problematic.

4) Reducing costs for document flow in a real estate agency

Automation of document flow of a real estate agency reduces costs and errors with orders, invoices, and acts.

5) Tips for a sales manager at a real estate agency

CRM for a real estate agency tells the sales manager what next step to take in working with a client, and when is the best time to make this communication.

6) Sales planning in a real estate agency

CRM helps to build sales plans for a real estate agency, analyze the duration of transactions and find bottlenecks in the sales funnel. CRM provides information about the progress of the plan.

7) Forecasting financial performance in a real estate agency

Data from CRM allows you to predict financial indicators real estate agencies, which can be especially convenient when raising borrowed funds.

8) Improves motivation of real estate agency staff

CRM helps to compare the performance of real estate agency employees, their KPIs, and reward them for good work.

9) Reducing the number of errors in real estate agencies

Automation of repeated manual routine actions in a real estate agency leads to a reduction in the number of errors due to the human factor.

10) Improving the quality of service in a real estate agency

CRM allows you to receive more feedback from real estate agency clients. This information will help you find bottlenecks, improve the quality of services and reduce the number of dissatisfied customers.

11) Improving the efficiency of real estate agency employees

CRM allows you to distribute as efficiently as possible working hours real estate agency employees, speed up the solution of routine repetitive tasks and reduce the number of errors.

Modern CRM for real estate agencies and realtors

Customized CRM for real estate agencies and realtors

  • Quartus- CRM system for automating the workflow of the head of a real estate agency, employees, and owners of companies for the sale or rental of real estate.
  • ReCRM- a service for partial or complete automation of the work of the owner of a real estate agency and realtors.
  • RRru- managing a real estate business by recording employee work, maintaining databases, a call center and automatic accounting.
  • Bizerra- real estate agency in your pocket on your smartphone or tablet.
  • GrandISRealtor- CRM system for managing clients or real estate.

Universal CRM that can be implemented in a real estate agency

  • amoCRM - cloud system client management
  • bpm'online- CRM system for marketing, sales and service
  • Salesforce- CRM systems provided exclusively through the SaaS model
  • SuiteCRM is a fork of SugarCRM, supplemented by a number of modules
  • Zoho CRM- SaaS CRM
  • vTiger CRM- Open source CRM in PHP
  • Apek CRM- CRM system
  • FreshOffice- online CRM system, document management, financial accounting, warehouse management, business processes, communication tools
  • Highrise - simple CRM for small business
  • Microsoft Dynamics CRM- a software package for customer relationship management developed by Microsoft and aimed at organizing sales, marketing and service delivery (help desk)
  • Pipedrive- sales management tool for small groups
  • SugarCRM- commercial open source CRM system
  • WireCRM- online CRM system for accounting clients and transactions
  • Yclients- service automation platform
  • Bitrix 24- CRM system for small businesses
  • Megaplan- corporate CRM system
  • RosBusinessSoft CRM- a universal software product for managing customer relationships, comprehensive business automation, as well as the successful development of a corporate information system

Depending on functional characteristics The software will allow you to automate almost all work processes in a real estate agency, as well as certain areas, for example, maintaining a client base.

Cloud, boxed or custom CRM for a real estate agency?

Cloud CRM for real estate agency

Pros cloud CRM for real estate agency Disadvantages of cloud CRM for a real estate agency
(+) 24/7 support

(+) regular software improvements

(+) available via the Internet on computers, tablets, smartphones

(+) no need to rent/purchase hosting/server

(-) data security may be at risk: all information is stored on someone else’s server and there is no way to control the circle of people who have access to it

(-) it is impossible to restrict access via the Internet

(-) the need to pay a subscription fee

(-) quality and speed of support can be disappointing

(-) customizing for the specific business processes of a particular real estate agency can be problematic

(-) impossible to influence the speed of improvement

(-) if the provider’s servers/data transmission channels become unavailable, the work of the real estate agency will stop

Out-of-the-box CRM for a real estate agency

Pros boxed CRM for real estate agency Disadvantages of a boxed CRM for a real estate agency
(+) all information is stored on its own server and you can control the circle of people who have access to it

(+) can be tailored to your business processes

(+) no subscription fee

(-) support and updates must be taken upon yourself

(-) the cost of modification and implementation time can be much more expensive than if you order development for yourself from scratch

Development of an individual CRM for a custom real estate agency

Pros individual CRM for real estate agency to order Disadvantages of an individual CRM for a custom real estate agency
(+) 100% takes into account all the specific business processes of a particular real estate agency or network

(+) all information is stored on its own server and you can control the circle of people who have access to it

(+) you can restrict access via the Internet

(+) can be made available via the Internet on computers, tablets, smartphones

(+) you can quickly implement any necessary functionality

(+) can work without the Internet

(-) development cost

(-) choosing the wrong contractor can lead to problems

(-) you need to rent/purchase hosting/server

Errors and problems when implementing CRM in a real estate agency

The most common mistakes that lead to problems when implementing and operating CRM in a real estate agency are:

  • incorrect definition of the purpose of CRM implementation
  • illiterate definition and formulation of business processes
  • choosing the wrong CRM
  • inadequate assessment of implementation timeframes
  • incorrect estimate of the budget for implementation
  • non-compliance with the algorithm and implementation methodology
  • implementation “from above” without carrying out necessary preparation personnel
  • inertia of management towards the implementation process

Result: software doesn't bring desired result. Therefore, it is important to pay sufficient attention to staff training and their motivation to perform their duties efficiently. To solve this problem, training should be carried out regarding not only functionality, but also proper motivation. It is necessary to explain to employees what benefits they will receive from workflow automation. But it may not be possible to do without personnel decisions.

In what cases is CRM in a real estate agency useless?

Before deciding to implement an automation system, it is recommended that you familiarize yourself with the following rules:

  • Automation is pointless if there is no stable flow of clients.
  • There is no need to use CRM if there is no motivation for business development.
  • Expensive automation is not advisable with minimal turnover, since the cost of software may not be recouped.

How to evaluate the effectiveness of CRM for a real estate agency

To evaluate the effectiveness, it is worth deciding on the goals for which business process automation is carried out. If the goal is to increase the speed of customer service, then at the initial stage using CRM takes more time, but after that the time is significantly reduced.

Simple or multifunctional CRM in a real estate agency?

It all depends on the level of business. The simpler the implementation, the de facto the scarcer functionality and the less effective the software will be.

What indicators should be in a CRM report for a real estate agency?

The report must reflect the following indicators:

  • Degree of customer satisfaction on a 10-point scale
  • Description of common problems
  • Customer turnover shows the number and ratio of incoming/departing customers
  • Performance of advertising sources
  • Average check

Only on the basis of this information can you formulate the right strategy aimed at increasing profits.

When communicating by phone, a real estate agency employee clarifies where exactly the client found the real estate agency’s phone number. With dynamic call tracking, this is done automatically. This information allows you to track the performance of advertising sources and more competently plan your marketing budget.

This video tutorial will show you how to make cardboard 3D glasses virtual reality. For this we need a phone, two lenses, a pen, a ruler and a cardboard box (thick cardboard). It is recommended to use lenses 5-7x, diameter 25 mm. The article consists of two parts. The first contains the basic steps for creating glasses, the second contains recommendations for improving the product and a description of applications for 3D games.

Buy ready-made cardboard glasses you can in this Chinese store.

From cardboard you need to cut out all the parts that will be needed to create the glasses. To do this, it is very convenient to use the diagram, which you can download from the link. It will make everything much easier to do. You can download this drawing for printing on a printer.


Now, according to this diagram, you need to draw out all the details on cardboard and cut them out using scissors. Next you need to collect it all, which is, in principle, not difficult to do. In all places where there are bends, you need to bend the cardboard and connect everything using hot glue. Next you need to insert two lenses.

If you made the hole a little smaller than the lenses themselves, then you can simply place them very tightly and they will not fall out, but just in case better a couple drops of hot glue.

Now we need to download an application called cardboard to our phone. There's a lot in it different games for 3D glasses and videos. You can download the demo version from the Play Store.

Let's finish the 3D glasses. We insert the cardboard with lenses and we are all ready!

Go to the cardboard program. There are two sections here. There are many different games and videos here. We launch the one we like and insert it into our 3D glasses and enjoy virtual reality.

Since the phone has a built-in accelerometer, we can move our heads and the picture will also move.

There are many applications for these 3D glasses on the play market. Make these glasses or buy ready-made ones. In general, this cannot be explained, it’s very cool! Until you try it yourself, you won’t understand what it all looks like.

How to make a reality simulator for a personal computer

Next, we will show you how to make a reality simulator for a personal computer, these are virtual reality glasses like the Oculus Rift. To do this, we need straight hands and a well-functioning head and motivation to create homemade products. If you do not have any of these qualities, but have money, then it is better to immediately buy ready-made virtual glasses.

We will need a virtual reality helmet, which you could make using the video tutorial above. The current version adds larger lenses, head mounts, and Velcro to help the phone hold better. In general, this craft is assembled more carefully.

Where can I find lenses? You can take from the magnifying glass which contains two lenses that are perfect for these virtual glasses.

We will need a more powerful computer and a telephone with good characteristics so that all programs work stably and do not freeze.

You need to download a program called droidpad to your computer or phone. This application will help us use our phone as a virtual joystick. Namely, use the phone’s accelerometer itself. This application supports two types of connecting your computer to your phone: using USB and WiFi. We don't need it using usbi, because the phone will be inserted into the virtual glasses. Therefore, we will use the wi-fi method. It is desirable that the Internet speed be good and stable.

Now we have the most difficult work ahead of us. We need to calibrate the accelerometer of the iPod phone to our computer. After installing this program, the phone will be used as a virtual phone in games by default. Certainly not all games will be supported. Instructions for calibrating a phone with a computer are available on the 4PDA website.

After we have calibrated according to the phone instructions for the computer, you can go into any game and test your magic glasses. The mechanism of this application is that using the phone's accelerometer, when you turn it, the screen rotates. It turns out to be a replacement for a computer mouse. Additionally, we need a program called cardboard. This program is needed to make the phone screen split in half. There is a special function, be sure to find it and configure it correctly so that everything works for you. Check that the phone screen is correctly divided not only on the desktop, but also in other programs.

Finally, download the latest program called Splashtop. This is a program so that we can view the computer screen through the phone. How to set up the program, instructions are also available on the 4PDA website.

After we have downloaded the program to the computer and phone, we need to launch the droidpad program to control the accelerometer, the cardboard program to divide the screen in half. These two programs must be running in the background. You need to open the Splashtop program and check if everything works. Launch the game on your computer and enjoy.

There is one caveat - the higher the pixel density on the phone, the clearer the picture will be. Besides games, of course, you can watch movies.

Everything voluminous is becoming fashionable, and many people want to have it in their home for creativity.

There was an interesting story with Google Cardboard In general, Google developed them for the exhibition as a mockery of the ever-increasing trend of virtual reality, but the idea spread to the masses and now 3D glasses for smartphones are one of the trends.

In the android market and store iOS applications You will find many games and entertainment applications for Google Cardboard, they are both in the paid section and in the free programs.

How to make 3D glasses for a smartphone

Making your own Google Cardboard is very simple, download the drawing from the link below, insert two lenses and assemble these homemade 3D glasses using your smartphone as a screen.

Download Google drawing Cardboard Can .

The only problem may be the lenses; you need biconvex magnifying glasses with a diameter of 40 mm, magnification 3x, focal length 80 mm. But they can be ordered online.

Look at the animation on how to properly assemble 3D glasses from cardboard.

As you can see, no problem.

By the way, people make a lot of money on these 3D glasses!

During the Geek Picnic 2015 festival, these cardboard boxes were sold for “only 990 rubles”!

The funny thing is that this Google Cardboard set can be ordered from China for $3!!!

But visitors loved the cardboard 3D glasses!

And many who don’t know their true price bought them, and took more than one copy, but also took them with them as a gift to their loved ones.

Work 3D Google glasses Cardboard with almost any Android smartphone or iPhone. For Android, the only limitation is that the OS must have a version of at least 4.1.

Regular Cardboard app for Android is a set of mini-utilities that demonstrate the capabilities of 3D glasses. All applications are displayed in the form of a ribbon of icons, which can be navigated by turning your head left and right. The very first thing you should do is launch the Tutorial program - a very short and simple video teaching how to work with 3D glasses.

In addition to the instructions, the package includes the following applications:

Earth: you can fly in 3D Google maps Earth.

Tour Guide: Visit Versailles with a local guide.

YouTube: Watch popular YouTube videos on a virtual screen.

Exhibit: Explore cultural artifacts from every corner of the planet.

Photo Sphere: View your own or other uploaded spherical photos.

Street Vue: Drive around Paris on a summer day.

Windy Day: Interactive cartoon from Spotlight Stories

Also pay attention to the VR Cinema program.

VR Cinema for Cardboard - Virtual reality cinema for Cardboard

Thanks to this application you can watch movies on your VR display. The application splits any MP4 video. The screen is divided into two halves with the same picture on both sides. It's not real 3D, but the feeling is comparable! Videos are downloaded from the memory of your gadget or from Google Disk. VR Cinema allows you to watch videos captured on your gadget's camera. The app also has a VR camera feature that uses front camera. It's a funny effect, but I didn't appreciate it. The application has not yet been finalized and you can feel it. In future versions, the developer promises to introduce control using a magnetic ring, the ability to transfer video online and will increase the number of processed formats.

If you cannot get lenses or they are offered to you at a price higher than $3, then order right away Google ready Cardboard worth $3.2!

All you need to do is fold these 3D glasses from the disassembled state, insert your smartphone into them and you can enjoy 3D reality!

Buy Google Cardboard Can

Cardboard virtual reality glasses immerse a person in completely new sensations. With them you can ride a roller coaster or feel like the main character in your favorite horror movie without leaving the couch. To do this, you just need to figure out how they are designed and how to use them.

To preserve the cardboard case, Google Cardboard is shipped folded only. Therefore, if virtual reality glasses were bought as a gift, then the birthday person will be pleased if his gift is collected in advance. This is done simply and excitingly, reminiscent of a construction set or a puzzle. The main thing is to comply step by step instructions and everything will work out. For complete convenience, we recommend that you lay out the body and additional parts as shown in the diagram below.

Step 1.

Insert the eyepiece with lenses (part 2) into section 1.1. as shown in the picture. In this case, the front side of the eyepiece should be directed towards you.

Step 2.

Carefully fold the body (part 1), alternately bending it along the lines from right to left, i.e. from paragraph 1.4. to 1.5. As a result, the eyepiece will be closed on 4 sides. In this case, it will be possible to align its holes with the protruding parts of the eyepiece.

Step 3.

To fix the resulting structure, we need to secure two sections. To do this, it is necessary to remove the protective layer from the self-adhesive strip 1.6. and fasten sections 1.4 with it. and 1.5. For strength, all protruding parts should be fitted to the corresponding holes. If it seemed to you that the band is 1.6. If it doesn't hold everything as securely as we would like, you can use tape.

Step 4.

Install the partition (part 3) into the holes of the eyepiece and section 1.1. After this, insert the magnetic ring (part 5) into the oval hole located in section 1.5. Place your smartphone on the border between section 1.1. and 1.7. to assess the suitability of its size with the glasses. If the smartphone turns out to be smaller, then for comfortable use of the gadget, install an additional step (detail 4.). Now all that remains is to drag assembled body with a harness (part 6) to completely secure the structure.

Step 5.

Attach a special elastic band to hold the glasses if you purchased them in one set with Google Cardboard.

Step 6.

Smartphone with operating system Android or iOS is the "heart" of Google Cardboard. Paste it into section 1.7. Launch the desired application and secure the cover with the Velcro fasteners. Now you can ride a roller coaster;)

Search for applications.

There are more and more interesting applications - games, virtual excursions, video, etc. To find applications compatible with your smartphone, use the following keywords:

  • cardboard;
  • google cardboard;
  • stereo pair

To search for videos on YouTube, use two tags - “stereo pair” or “sbs”.

Some tips.

  • Google glasses apps drain your phone's battery significantly. We recommend turning on airplane mode or at least not moving far from the outlet;
  • Some apps can put you into a state of active gesticulation. Therefore, try to stand or sit further away from objects that can be accidentally broken;
  • using headphones, you can immerse yourself even deeper into the virtual world;
  • It’s better to buy glasses along with an elastic band holder so that your hands don’t accidentally drop the gadget at some unexpected moment.

Virtual reality glasses allow owners to move into a completely different world - three-dimensional. Such glasses cost a lot of money, but we suggest not rushing to the store or ordering them in online stores, since such glasses can be made at home.

First of all, we suggest devoting a few minutes to watching the author’s video

What do we need:
- a smartphone running Android OS;
- two lenses;
- pen;
- ruler;
- cardboard box;
- scissors.


Before starting production, we note that we recommend using lenses from an old unnecessary flashlight. Let us also clarify that the cardboard must be chosen thick so that it can support the weight of the smartphone.

Let's start by cutting out all the necessary parts from cardboard box. In the figure below, you can see a diagram of cardboard blanks, according to which you can prepare all the parts.


Before you start cutting out the parts, you need to draw them on cardboard. To do this we will use a ruler and a pen.


When all the drawings are ready, you can start cutting them out using scissors. According to the author, if you accidentally cut a part incorrectly or inaccurately, then the error can be corrected with a glue gun.


After we have cut out all the parts, we need to assemble it all into one structure. For greater convenience and stability of the structure, you can additionally connect all the parts with a glue gun.

Now you need to insert two lenses into a separate piece of cardboard. To do this, you need to make two holes on a piece of cardboard. In principle, if the holes are slightly smaller than the diameter of the lenses, then this can be considered a plus, since in this case the lenses will be inserted into the cardboard in a very tight manner.


But in any case, you can fix the lenses with a couple of drops of hot glue.

You can go away for a while and start downloading the “Cardboard” application on your smartphone, the demo version of which can be downloaded on the Play Market. In principle, in the vastness of the network you can find an already hacked full version applications.


While the application is downloading, you can continue making glasses. We insert the cardboard with lenses into the glasses. After this we can say that our glasses are ready.