Educational project “Creating a children's magazine. Create your own journal: instructions for beginners, tips and secrets

Municipal educational government institution "Vladimirovskaya secondary secondary school Oktyabrsky district"

Project topic: Creation children's magazine

The project was completed by: 3rd grade students

Project Manager: primary school teacher

Rybachuk Taisiya Alexandrovna


Project type: research, creative


Relevance

Now the culture of reading periodicals in families has been lost. And few parents know about the existence of a lot of magazines for children. Junior schoolboy learns to concentrate his attention, think logically, he is interested in everything that happens around him, it is important that hundreds of “why?” appear in his head more often. and “why?” Children's magazines help develop and educate a child in a relaxed and entertaining way, game form. A variety of topics will allow everyone to choose reading according to their interests. The project will provide an opportunity to become more familiar with various children's magazines and will help to navigate their topics and structure.


Project goal

creation of a children's cognitive and developmental magazine in a creative association of children and adults.


Project objectives

1) Arouse children’s interest in children’s magazines; 2) expand your reading horizons in the field of children's periodicals; 3) get acquainted with the technique of creating magazines; 4) study the reading interests of the children of our school;

5) analyze: who visits the library more - girls or boys.


Object of study

Children's magazine


Hypothesis

Let us assume that the creation of a children's cognitive and developmental magazine will have positive influence on students' reading activity.


Introduction

How it all began...

Stage 1. Choosing a project theme .

The first magazine was published in France 340 years ago

In Russia, magazines appeared 100 years later

“Journal de Sawan” - journal of scientists


And the first children's magazine was published in the 18th century.

It was called " Children's reading for the heart and mind" .

Its publisher was Nikolay Ivanovich Novikov, writer, scientist and public figure.


History of unusual magazines

"Tram"- Russian children's magazine, published in 1990-1995 with a circulation of 2,118,500 copies, which became a favorite for a whole generation of children, and also, due to its uniqueness, for their parents

"Children are like children"


Editor-in-Chief - Tim Sobakin, aka Tikhon Khobotov, Savely Penguinev, Nika Bosmith and others. But actually - Andrey Viktorovich Ivanov.




"Children are like children" turned out to be a special publication and unique in its own way. This magazine is made by the children themselves.



Problematic question

How not to get lost in the world of magazines, how to find what you need? - Which magazine is the most interesting?


Problematic issues

Can we create a magazine ourselves? What do we need to know to be able to create a magazine? What information will we fill our magazine with? What is interesting to our readers? How will our magazine be different? What should we name our magazine?


Stage 2 Selecting a research object

Preparatory stage.

Getting started, we first decided to find answers to the following questions:

What is a magazine?

Types of magazines?


In modern explanatory dictionary T.F. Efremova, the word “magazine” has the following meaning:

  • Periodical publication in the form of a book containing works of art
  • a) A book or notebook for regularly recording events, decisions, decisions;

b) Personal records kept from day to day (diary)

3) A book for recording student performance assessments

From the dictionary of S.I. Ozhegov we learned that “A magazine is a periodical publication in the form of a book containing articles and works of art by various authors.”


Research stage

While working on the project, we continued our research.

It turns out that magazines, like newspapers, are classified:

by frequency- there are no daily magazines, only weekly and monthly, as well as exiting bimonthly; by format; by topic; by the nature of the presentation .


From literary sources we learned that magazines are:

  • men's
  • women's
  • children's

  • magazines for children from 4 to 6 years old
  • magazines for children from 6 to 10 years old
  • magazines for children from 10 to 14 years old

Children's magazines by content

classified into:

  • Literary magazines (“Barvinok”, “Funny Pictures”, “Misha”, etc.)
  • Popular science magazines (“Miracles and adventures for children”, “Young erudite”, “Miracles and secrets of planet Earth”)


  • Game development magazines (“Luntik”, “Klepa”, “Cool Magazine”, “Smeshariki”, etc.)
  • Magazines about crafts (“Funny Ideas” , « Collection of ideas")

  • Historical magazines (“Bus”, “Mother”)
  • Magazines about travel and travelers (“GEOlenok”, “Restless Children”)

  • Comics magazines, humor magazines (“Jumble”, “The Adventures of SHREK”)

The creative stage of work on the project

We carried out our work on the immediate release of the magazine according to plan. We had to: 1. Determine the name of the magazine.

3. Determine who will be responsible for which section.

4. Think about what illustrations are needed.

5. Prepare questions for the interview.

6. Conduct a survey among students


  • Do you like to read?
  • Do you have a home library?
  • What do you like to read most?
  • What do you like to do in free time?
  • Do you often visit the library?

Answer option

Boys

"YES"

Girls

"NO"

2. Do you have a home library?

Answer option

Have a home library

Boys

Girls


After the meeting, the results of the survey were summed up and the following results were obtained:

  • 3. What do you like to read most?

Boys

Fairy tales

Children's magazines

Girls

Poetry

Novels and stories

Nothing

Science fiction


After the meeting, the results of the survey were summed up and the following results were obtained:

4. What do you like to do in your free time?

Girls

Watch TV

Walk on the street

Play computer games

Paint

5. Do you often visit the library?

Answer option

"YES"

Boys

Girls

"NO"

"Sometimes"


From the guys' answers we understood:

  • V elementary school most boys and girls love to read;
  • 10 girls and 7 boys have a home library, which contains books about travel and friendship; fairy tales and many others.
  • Most of all, girls and boys love to read fairy tales;
  • in their free time, girls most like to walk outside;
  • In their free time, boys most like to walk outside and play computer games.

That is, reading as a favorite activity comes in second place for both girls and boys.


  • The most active readers are elementary school children.
  • Approximately equal numbers of boys and girls visit the library.
  • Basically, they take on reading works according to the program, i.e., what the teachers ask.


We decided to make our magazine educational and entertaining.

Selected:

Editor-in-Chief : Skachkova Sofia Editors : Alisa Kibardina, Anastasia Komarova. Artists : Komarov Vitaly, Konovalova Polina Authors of articles : Saygina Arina, Aizharykov Samat Designers : Filippov Daniil, Mikhalap Nikita, Egorov Daniil Photographer : Rodionov Alexander

  • Agreed what pages or sections will be in the magazine
  • Distributed magazine pages

How to design a magazine?

We, of course, will not be able to create it like in a real printing house. But we know how to type text on a computer, we know how to draw, make appliqué. Therefore, we decided to print the text and decorate the magazine with drawings and appliqué.


How to design a cover?

From the cover the reader receives the first information about the magazine. Our magazine “Class” was published in October 2016. On the cover we placed riddles about autumn. And the photographs of our class suggest that the reader will learn something interesting not only about autumn, but also about the life of our class.




Our creativity.

On this page we have posted the work of our class. These are crafts, drawings, applications on autumn and winter themes.


Did you know that

Did you know that the largest snowflake that was recorded had a diameter of more than 12 centimeters.

Snow is not only white, but high in Antarctica it turns pink, red and even purple. And it's called watermelon snow. This is because of the algae that live in it.


Doctor Smart Guy

On this page we have placed a crossword puzzle, puzzles, riddles, and quizzes. Everyone loves them.


We think that the reader should find out how people and animals meet autumn and winter. They offered to publish Sokolov-Mikitov’s stories “Blizzard Winter,” “ winter night", Nikolai Sladkov's fairy tale "Under the Snow". From the fairy tale, the reader learns how some animals spend the winter under the snow. And also M. M. Prishvin’s stories about autumn “The Beginning of Autumn”, “The Last Flowers”, Nikolai Sladkov’s fairy tale “Autumn on the Doorstep”. From this tale the reader learns how animals and birds greet autumn.


Pen sample

In class literary reading we write poems and stories in different topics. At one of the lessons the topic “Autumn” was proposed. This is how we created the “Test of the Pen” page. The reader can get acquainted with aspiring poets from 3rd grade.


Your safety

Winter is fun, joy, snowball fights, ice games, etc. It is important to remember that you need to be extremely careful in winter. This is how the “Your Safety” section appeared. In it we talked about first aid for frostbite and the rules of behavior on ice.


DIY

Guys love to make things various crafts. That's why we proposed the “Do It Yourself” section. According to the diagram, you can assemble a New Year's toy.


Conclusions

During this project:

  • learned to work together with parents to create a project;
  • learned about the existence of various children's magazines;
  • learned about how magazines are made and what sections they consist of;
  • realized that creating a magazine has not only an entertaining purpose, but also an educational one.

Results of the study:

The children in our class have increased their interest in printed publications and have a desire to visit the library. Interest in creating your own cool magazine has increased. Thus, our hypothesis was confirmed.


Dear young reader!

We introduced you to some pages of our magazine. We hope that from all the variety of entertaining information, you will find the most interesting for yourself! Read our magazine and you won't regret your time!

Project work “My favorite children's magazine”

Performers: 2nd grade students of the Municipal Budgetary Educational Institution “Basic Secondary School” pst. Irayol

Teacher: Borisova O.A.

December 2015


Project goal:

  • learn to work together with parents to create a project;
  • learn about the existence of different children's magazines;
  • learn about how magazines are made and what sections they consist of;
  • understand that the creation of these magazines has not only an entertaining purpose, but also an educational one.


Creative group "Fidgets" 1. Nikolaeva Daniela 2. Semenova Sophia 3. Sholokhov Timur 4. Churakova Anna 5. Starchenko Alla


Magazine "Fidget"

The magazine "Fidget" was created in 1958. The magazine was updated in 2003.

This magazine is bright, interesting and very useful for children and their parents. It comes out twice a month and each issue is different from the previous one.

“Fidget” got its name because it is addressed to noisy, restless, but very inquisitive children. And children are restless.

"Fidget" - a magazine for preschool and younger children school age. The magazine contains a lot of interesting and entertaining, funny and funny things.


  • coloring books,
  • funny stories,
  • crosswords,
  • puzzles,
  • riddles,
  • cutout toy,
  • exciting games,
  • comics,
  • puzzles,
  • fun competitions with prizes and souvenirs.






Creative group "Toshka" 1. Tomilov Anton 2. Flora Yana


Magazine "Toshka"

Toshka and company magazine has been published since 1999. For all girls and boys - a funny magazine about animals Toshka and company. Toshka is a funny puppy who will tell children how to take care of pets - cats, dogs, hamsters, parrots. In each issue of the magazine: advice from an animal doctor, homemade products, “In the Animal World” with Nikolai Drozdov, games, crosswords, puzzles, competitions and prizes!! ! For children 6-10 years old.


  • Toshka's friends,
  • Toshkin test,
  • photo story,
  • Toshkina collection,
  • Toshkin report,
  • Toshkina school,
  • homemade,
  • laughs and giggles,
  • Toshkin's riddle,
  • animal doctor and others.



Creative group “Funny Pictures” 1. Matveychuk Mikhail 2. Bulat Ilya


Magazine "Funny Pictures"

Children's humor magazine "Funny pictures" began publication in 1956 and immediately became incredibly popular. The name of the magazine was chosen based on the fact that the young children for whom it was intended willingly look at funny and cheerful pictures accompanied by short, witty inscriptions. But very soon it became clear that adults read the magazine along with children. This is how poems, stories, counting rhymes, and riddles appeared in “Funny Pictures”. It became not only a children's magazine, but also a “family” magazine. The best Soviet writers and artists worked there: Korney Chukovsky, Agnia Barto, Sergei Mikhalkov, Evgeniy Vedernikov, Vladimir Suteev.


Magazine "Funny Pictures"

The heroes of the magazine are cheerful people from fairy tales: Pencil, Parsley, Samodelkin, Chipollino, Gurvinek, Thumbelina, Pinocchio, Dunno. Each of them had their own story, their own fairy tale. One day the Merry Men met and decided never to part again. Today in the company of Merry Men: You can travel through fairy tales, jungles, sink to the bottom of the sea and fly into space, climb the highest mountain, look into the coldest cave...


  • “Pencil School” – teaches children to draw;
  • “DIY School” – teaches how to make toys;
  • “Fun ABC” - introduction to letters.

The magazine also contains poems, stories, board games, comics, puzzles, jokes, riddles.




  • The magazine has been published since 1996. “Disney for Kids” is bright and colorful, with characters from the most famous and beloved cartoons around the world. Here the children will have exciting adventures - in the jungle where Mowgli and his friends live, in the ocean where Nemo swims, and also - games with Dalmatian puppies, funny stories and entertaining puzzles prepared by Aladdin, the lion cub Simba, and the monsters from Monsters Inc. ", the heroes of the cartoon "The Incredibles", and even the fawn Bambi. And, of course, funny and educational stories. An additional special issue of Disney for Kids magazine with a beautiful and bright cover is published 6 times a year.


Winx magazine. Magic club."

  • The first issue of the magazine was published on December 25, 2009. The magazine was named after the cartoon for girls of the same name, the heroines of which are magical fairies. Magic Winx club will introduce you to the world of fashion and beauty, teach you how to make fabulous crafts, hairstyles and look your best. There are also puzzles, tests and much more waiting for you. A magazine for real "Ladies".

The magazine has sections:

  • everything about cartoon characters;
  • image creation;
  • drawing school;
  • fairy crafts;
  • stylish secrets;
  • luxurious hairstyles;
  • friends club;
  • games and puzzles;

- crosswords;



Magazine! To you with all my heart

Children wish you happiness!

Both boys and girls!

And grandparents!

  1. Create a theme or focus. What is the main theme of your magazine? Keep in mind that most magazines are niche publications that target a specific audience (for example, people interested in crafts or brides looking for new ideas).

    • Ask yourself: will this be a stand-alone publication or a serial? If this is part of a series, what is your overall theme?
    • Try to get the magazine name out of this one of yours general theme. Please note that most magazines have a title of one or two words (e.g. Forbes, National Geographic, Rolling Stone, TIME). Short title can not only successfully summarize the theme, but also help define the design.
    • What is the focus of this post? How can you use this to tie all the materials together?
      • A good example of a topic is graduation party for a teen magazine or swimwear for a fashion magazine. All content in this issue relates to the main focus.
    • What is the theme of the issue? If necessary, what is the theme of the issue series?
      • Annual example of issue titles includes Swimwear magazine Sports Illustrated, Hollywood magazine Vanity Fair, September magazine Vogue.
  2. Decide how you will organize your journal. The method you choose to compile your journal can determine how you collect and organize content. Here are some points to consider:

    • While the glossy, computer-generated look of a magazine is standard, doing it without the aid of a computer will add an art-house feel to the magazine. However, it will require a lot of extra time and talent, and is best suited to people who have already tackled similar projects.
    • InDesign is the standard (if expensive) design program for computer-generated magazines. Text is often written and edited in InCopy, which is linked to InDesign. Some publications use Quark.
      • If these options are out of your price range, then Office Publisher may be an effective alternative.
  3. Set deadlines. When do you plan to finish the magazine? Ask yourself whether you are setting reasonable deadlines, and whether the finished magazine can realistically be in your hands and the hands of your readers by the end of the target date.

    • The timing is more important if you are dealing with topical issues(such as news or humor), or if you are creating an issue about an annual event (such as fashion trends autumn).

    Content Creation

    1. Write articles, columns and stories. What do you want to tell your reader? Whether your magazine is based on humorous anecdotes, art fiction, news, high-brow interviews, or any combination of genres, you will need text content. Here are some options:

      • Write articles on topics that you or your employees care about. Are you concerned about the problems of humanity? Or topics related to current events? Do they offer advice or interviews with interesting people?
      • Write short stories to give your journal a more personal touch. This may be fiction or true story, depending on how it relates to your topic.
      • Dig up old poems or ask friends if you can publish their work in your journal. This will give the magazine an artistic touch.
      • Collaborating with friends to gain different perspectives will in a great way approach this aspect of the magazine.
    2. Collect images. Even if your focus is on written articles, magazines are visual media. Beautiful images will keep readers interested and add another dimension to your articles.

      • Take photographs related to the contents of the magazine. Be sure to take a photo with empty, neutral space. These will make a wonderful backdrop on which to display written content.
      • Do a photojournalism project. This means that you study one topic in depth and introduce it to the reader through a series of photographs. This is a great option for people with good photography skills.
      • Search for Creative Commons licensed images online. While all of these photos will be free, be sure to read whether the photo can or must be signed, get permission to edit it, or perhaps it can only be used for non-commercial purposes.
      • Purchase images from a stock photo database. While this is a slightly more expensive option, stock photos are designed specifically for projects like this, making it easier for you to find images that match your content.
      • Draw your own pictures or join forces with someone who can do it. This approach is recommended for art house magazines.
    3. Cover design. Your magazine cover should invite the reader to see what's inside without revealing too much. Here are some ways to achieve this goal:

      • The name of your magazine must be noticeable. Although many magazines change title color from issue to issue, the font is almost always the same. Go for one that is easy to read, recognizable, and has an aesthetic that matches the content of the magazine.
        • Most magazines place the title at the top of the cover to make the brand stand out. One of the most interesting examples how you can play with the interaction of title and cover are magazines Harper's Bazaar.
      • Decide what will be on the cover of this issue. Fashion magazines often use photos of models on the cover, celebrity magazines use paparazzi photos, and news magazines may use portraits. Whatever images you use, they should look compelling and relate to the main theme of your magazine.
      • Write an explanation (optional). Some magazines write an explanation or title of only the main topic (for example, TIME or Newsweek), while others write about multiple cover stories (e.g. Cosmopolitan or People). If you choose the second option, make sure your cover doesn't look too cluttered.

      Content assembly

      1. Choose the final look for your journal. The look of your magazine is almost as much about your brand as it is about your content. Think about:

        • Font: Do you use a font inside the magazine that is easy to read and consistent with your theme? Does it match the font of your magazine's title on the cover?
        • Paper: Are you going to print the magazine on glossy or matte paper?
        • Color: Some magazines e.g. People, were printed half in color and half in black and white to save on ink consumption. Many literary magazines are published in black and white, although most major brands have switched to color printing. Consider how much you can afford to spend on ink for each issue and how you can incorporate that into the look of your magazine.
      2. Create a layout for your magazine. Now that you already know how to lay out the content, it's time to put it out there. How you decide to do this will determine what software you will (or will not) use, but there is certain moments things to remember:

        • Do formatting consistently. Use the same borders, styles, numbering, font or fonts on all pages. Creating a Frankenstein that looks like it was glued together by twelve different people, that's the last thing you want.
        • Number the pages, especially if you have included a table of contents.
        • Make sure your final product has an even number of pages (including covers). If you try with an odd number, you will end up with at least one blank page.
        • If you're creating a magazine manually, now is the time to figure out how you'll move the content onto the pages. Will you print it? Will you write directly on the pages? Can you insert a photo?
      3. Publish your magazine. You can do it the old-fashioned way by getting it in print, or you can publish it online. Consider your options to see what works best for your budget.

        • Binding your magazine (for magazines only self made). Once you have completed the pages, you can make a journal binder to keep them together.
      • Be sure that your publication is of ethical character. For example, a magazine about protection environment, printed on glossy pages, discourages readers, although glossy paper can also be produced environmentally in a safe way. For this example, it's best to stick to matte pages. In other words, know your readers and their expectations!
      • Distribute some copies of your magazine for free, for example to libraries, to help educate readers about your product.
      • Consider subscription programs. This guarantees you money to maintain magazine production and is a great way to create special offers and direct communication with readers.
      • It is much more difficult to learn how to use Quark, but the professionals who use it are really happy with it.
      • To bring your magazine to a wider audience, try self-publishing it.
      • InDesign is truly a great software for graphic design of publications. It is quite easy to learn and very flexible. Text-Edit is also good and easy to use. Improve the article in Text-Edit, then copy and paste into the appropriate column.
      • Try adding an introduction page before you start the “letter to the editor/author” and talk about positive aspects your magazine and some pages aimed at a specific audience about who will be interested in your magazine. Add facts about the product you are presenting.
  • Choose a magazine you would like to talk about. For example, the children's magazine "Murzilka".
  • Find information about the creation of the magazine and its name.
  • What sources of information will you use? Write it down.

Magazine "Murzilka", Internet.

  • Take notes (write down briefly what you learned).
  • The magazine was created in 1924 Published since May 16, 1924
    Named after a fairy-tale creature yellow and fluffy Murzilka.
    The image has changed in 1937, thanks to the artist Aminadav Kanevsky.
    Murzilka a fluffy magical hero, as yellow as a dandelion, in a red beret and scarf, with a camera over his shoulder.
  • Which section of the magazine did you find interesting? Why?

I like the section “Murzilka Art Gallery” because it talks about modern masters of book illustration, and also presents the artists’ illustrations themselves. This is very interesting to me because I myself draw illustrations for the books that I read and love.

  • Which piece in the section did you like? Who is its author? What's it called?

I really liked I. Antonova’s story “Experiment” (Murzilka magazine, No. 2, 1999)

  • Write down the names of works that made you smile or laugh.

I. Antonova "Experiment", Y. Akim. “There is a student in our class”, L. Panteleev “The letter “you”.

I love reading the magazine "Murzilka" because “Murzilka” is a mirror of our children's literature. He is the link between readers and writers. For many children living in the periphery, the magazine still serves as an addition to literature textbooks. The magazine's regular columns are full of interesting, educational materials, including games, puzzles, puzzles, crosswords, coloring books and homemade items.

So, MY MESSAGE TO THE CLASS:

"Murzilka" is a popular children's literary and art magazine.
Published since May 16, 1924 and addressed to children of primary school age. Over the 90 years of existence of the beloved children's magazine, its publication has never been interrupted. In 2012, the magazine was included in the Guinness Book of Records: "Murzilka" is a children's magazine with the most long term publications
It is named after the fairy-tale creature, the yellow and fluffy Murzilka.
The main difference between the children's magazine "Murzilka" is its high-quality children's literature. IN different years Agniya Barto, Korney Chukovsky, S. Marshak, Mikhail Prishvin, Konstantin Paustovsky, Valentin Berestov, Yuri Korinets, Sergei Mikhalkov, Irina Tokmakova, Eduard Uspensky, A. Mityaev, Andrey Usachev, Marina Moskvina, Victor Lunin, Leonid Yakhnin worked in the magazine, Mikhail Yasnov. Currently, the magazine also publishes works by contemporary children's writers. Murzilka publishes children's fairy tales, fairy tales, children's stories, plays, and children's poems.
Such artists as Evgeny Charushin, Yuri Vasnetsov, Aminadav Kanevsky, Tatyana Mavrina, Viktor Chizhikov, Nikolai Ustinov, Galina Makaveeva, Georgy Yudin, Maxim Mitrofanov have worked and are working in the magazine.
“Murzilka” is a mirror of our children's literature. He is the link between readers and writers. For many children living in the periphery, the magazine still serves as an addition to literature textbooks. The magazine's regular columns are full of interesting, educational materials, including games, puzzles, puzzles, crosswords, coloring books and homemade items.

Thoughts about publication electronic journal comes to mind for many to people who write. This form of presenting content is different from running a regular blog or website. The very essence of the magazine implies a certain “squeeze” from standard materials, a layout that is not typical for website design.

Publishing an electronic magazine is no easier or more difficult than a regular one, although it is not so expensive. However, the monetization scheme for such a publication will differ significantly from the monetization of the printed version.

How to create your own electronic magazine? Find out in this article!

An electronic journal must have the same elements and the same format as any printed journal:

  • availability home page with announcements;
  • imprint and editorial information;
  • the presence of permanent sections;
  • “magazine” page design - text should be mixed with illustrations, graphs, quotes, etc.;
  • a single graphic style – from footers and headings to the author’s signature.

At the same time, the electronic version of the publication has significant advantages over the printed version:

  • publication of a paper magazine is associated with a large number production costs, while at the same time practically there are no costs for the production and distribution of an electronic magazine(except for );
  • for publishing an electronic magazine much is required less people – the team has enough of an editor, a proofreader, a designer (layout designer) and two or three full-time journalists, the rest can be involved from time to time as outsourcers – for example, or copywriters;
  • unlimited number of readers– regular subscribers;
  • wide geographical spread of readers– the electronic magazine can be read wherever there is Internet access;
  • efficiency– the electronic magazine will be sent to the subscriber at the time of publication, while printed versions are delivered by mail and couriers not as quickly as we would like, especially to remote parts of the country;
  • possibility of using non-standard content: in the printed version there is a minimum of interactivity - only pictures and text; in the electronic version you can add videos, slide shows, interactive tests, etc.;
  • possibility of using hyperlinks– from the text electronic version you can “go” to any website or page of the same publication;
  • high quality images;
  • possibility of posting an unlimited number of pages, including uneven (in a regular publication, the number of pages is always a multiple of 4, which makes it necessary to “adjust” the material if there is a shortage or excess).

The most important advantage of an electronic journal is that its distribution can and should be free. Then he will have large number subscribers who will be willing to arrange free delivery to their email new number.

This reduces advertising and subscription costs. There is simply no subscription in the usual sense of the word, but To advertise the publication, it is enough to use SEO and SMM which are traditionally cheaper compared to other advertising channels and provide good effect in the long term.

Choosing a topic for an electronic magazine

Before you plan to publish an electronic magazine, you should decide on the topic and study the competitors. The most profitable topics that traditionally attract attention:

  • finance and investment (Forbes, Russian reporter, Money, Business magazine and others);
  • (Auto-center, Auto-world, Auto-review, 4x4 and others);
  • women's magazines (Oops, Glamor, Caravan of Stories, Lisa, ELLE and others);
  • computers, gadgets, high technology(Upgrade, ComputerWorld, Hacker and others).

This is, so to speak, general niche magazines that cover issues on a fairly broad topic. Advertising revenues are significant here, but competition is also high.

If an electronic magazine is published by a small team or even one person, then it is unlikely to be able to compete with huge corporations. Therefore, it is more appropriate to highlight a narrower topic, for example, gardening, blogging, car care for a certain brand, a volleyball sports magazine, etc.

Current creation regional news or entertainment magazine of small volume.


How to create your own electronic magazine from scratch: start-up costs

To start the publication you will need:

  1. License to conduct publishing activities. It is issued by Roskomnadzor; the cost of the state duty depends on many factors: periodicity of publication, subject matter, volume of advertising, etc. The exact calculation will be made by the inspector when filling out the questionnaire. You cannot conduct commercial activities without a license, so it’s better to get one!
  2. Your address on the Internet– domain name plus paid hosting for at least a year. You can find good options within 1,500 rubles per year.
  3. Acquisition You can, of course, use free options like WordPress or Joomla. In essence, you don’t need much from the engine: to be able to subscribe and present an archive of issues.
  4. Design development. But you will have to spend money on design if there is no web designer on the team. The average price is 10,000 per project.
  5. Purchasing the necessary software. In particular, you will need a program to layout the magazine and convert it into PDF format for further distribution. InDesing is ideal for this. At worst, you can layout magazines in Publisher or Photoshop, but it is better to use a specialized program. A license for InDesing costs about $100 and is perpetual.
  6. . Please note that if the publisher is , he will have to pay his salary officially, and this is associated with additional costs in the form of taxes and
  7. Purchasing content for distribution. Of course, staff journalists can write articles on their own - that's what they do. However, if the magazine is made by one or two people, outsourcers are indispensable. Intelligent articles can be ordered from copywriters or purchased directly from the exchange of finished works. A 16-page magazine will require about 10 articles of 5,000 characters. At average price for copywriting 30 rubles per 1000 characters the cost will be approximately 1500 rubles.
  8. Purchasing a license to download photos from photo stocks. Nobody forbids taking pictures from Yandex - it's fast and free. however, many photos are copyrighted and may cause problems with their owners. It’s safer to buy a license on any photo stock and post photos from it without fear. The cost of licenses varies - from 25 to 100 dollars per month of subscription.

Thus, the initial cost of starting an electronic journal are unlikely to exceed 15,000 rubles. can be paid after receiving the first profit.

Site structure

How to create your own electronic magazine? The initial placement of material on the site is important. You should definitely think about the rubrics. The following will be required:

  • "Archive"– PDF versions of already published issues will be posted here. The old issue must be posted at the time the new one is released. Potential readers will be able to download those magazines that interest them, and then subscribe to the latest issues. It is better to close the archive from indexing: in case the texts from the published issue are “stolen” across websites, the magazine may simply be banned for non-unique content.
  • "Subscription"– in fact, the main section. Ideally, a modest form with two columns: the name and address of the subscriber. After filling out the form, the user is “transferred” to any subscription service, for example, Smartpesponder. When a new issue comes out, you need to increase your subscriber base and simply create a newsletter using the capabilities of the service.
  • "Blog"– a category is necessary to attract readers from search engines. You should not publish on your blog articles that were published in the journal and have already been published publicly, otherwise you will be banned for non-unique texts. The best option is to write new articles. On extreme case give announcements of future publications or publish only the beginning of the article. At the end of each such page you need to insert a subscription form.
  • "Contacts"– in the section, indicate the editorial office’s output; you can tell a little about the magazine’s staff.
  • "Advertisers"– here you should place your commercial offer. Advertising prices will depend on the number of subscribers, so this information should be open. You can also attach any metric and make it public. This way advertisers will be able to assess the “portrait” of the reader audience.


Electronic magazine business plan

As mentioned earlier, the magazine should be distributed free of charge. As practice shows, a paid subscription is not so effective. A any paid magazine will sooner or later get published, and it can be downloaded for free - for example, from a torrent.

Therefore, the basis for generating income needs to be done with advertising. Readers generally react normally to advertising in print or electronic publications; it is not as annoying as television or banner ads on websites.

The owner of the magazine sets the prices himself. The average cost of an A4 page for a publication with more than 10,000 subscribers is about 5 thousand rubles for internal pages and 15-20 thousand rubles for the front and back pages.

A second source of income can be placement of advertising articles both on the pages of the magazine and on the website.

These were the prices for accommodation. Additionally, the magazine may charge a fee for developing an advertising design, writing an article, photographing the advertised product, etc.

There is an opportunity to earn money from contextual advertising. To do this, it is better to add to the Yandex or Google advertising network and earn money on clicks. If you use teasers or banners, this will scare off readers who think that the publication is “yellow”.

Generally, publication of an electronic magazine must be calculated based on the possible costs of publication and distribution (i.e. advertising), as well as potential profits.

Further promotion of the electronic magazine

In order to increase the readership, it is necessary to:

  • create groups in social networks and publish announcements of published articles;
  • use the possibilities of contextual advertising, but you need to find a way to convert visiting users into subscribers;
  • work to attract advertisers: publish reports, send commercial offers and press releases;
  • organize competitions, possibly with the participation of a sponsor;
  • publish materials about famous people and ask them to tell their fans about this interview.

According to statistics, the magazine begins to generate income when the number of regular subscribers is more than 5,000 people.