The client is always right in English. “The customer is always right” or “the customer is always god”
“The customer is always right” - we hear this statement from clients, from bosses and from marketers. But where did it come from and how true is this judgment? What do people who pronounce this phrase want to tell us and who should use it and how.
Who said the customer is always right?
Such a phrase could not have been born in Russia and especially in the USSR; this phrase, like many other things, came to us from the West and it was originally sounded in English: The customer is always right. Since 1924, this phrase has become the motto of Gordon Selfridge's (1857-1947) chain of stores. Although there is a version that the founder of the phrase “the customer is always right” was Cesart Ritz, who owned the Ritz hotel chain and used the motto - “The customer is never wrong” (Le client n\’a jainais tort - French).
The customer is always right, but is that true?
But still, many sellers begin to challenge the correctness of this phrase with management. Moreover, this does not mean that the employee is not customer-oriented; as a rule, it means that he simply thinks about what management tells him and compares it with his experience. In fact, the phrase “the customer is always right” is nothing more than a marketing ploy to attract customers and improve their loyalty. And we need to promote it more to clients, and not to employees. It is much more effective for salespeople to develop a set of rules and customer service standards that can be measured and the salesperson's performance assessed accordingly.
Everyone has heard the old English saying that “the customer is always right,” but in Japanese it sounds a little different, like “the customer is God.” And apparently, many corporate firms take this saying literally.
Everyone has heard the old English saying that “the customer is always right,” but in Japanese it sounds a little different, like “the customer is God.” And apparently, many corporate firms take this saying literally. I will give a few examples from the relationship between Japanese buyers and sellers; our domestic entrepreneurs would do well to learn from such a service.
I would like to start with the largest chain of clothing and furniture stores, an analogue of European Ikea - Uniqlo. A couple of decades ago, the company decided to introduce a soft return system for goods and seems to have become very interested in it
“I bought a sweater from Uniqlo, wore it for a couple of weeks, washed it, but decided I wanted to return it. Unfortunately I lost my receipt, but that was not a problem. The store accepted it back and returned the money,” says one of the satisfied customers.
But it’s not only local companies that delight with their attitude towards clients.
Thus, the Disney company, which has been operating in Japan for many years, representing a chain of theme parks and hotels in Tokyo, also pleases with its hospitality.
“When we were at Disneyland, my little brother was very happy to see Mickey Mouse. He ran up to him to treat him with chocolate. I know the park doesn't allow such things, but no one even tried to stop my brother. And Mickey just hugged him.”
This level of hospitality is also present in the Disneyland cafe
“We were having dinner at a Disneyland restaurant and went outside to watch the show that was happening outside. When we returned to our table, we saw that while we were gone, the staff had folded our napkins into a Mickey Mouse shape.”
Japanese video game manufacturers also show a high level of loyalty to their customers. Several commenters online expressed their gratitude to Enix. The company has previously released several hits on the market, but its most popular game was Dragon Quest 3, which was released back in 1989. The release of the game caused real hysteria in Japan, raising a wave of robberies and thefts of game cartridges.
Feeling sorry for the robbed customers, Enix offered to reimburse the stolen cartridges to those boys and girls who filed a police report.
Enix has also been quite generous, even to those customers who were unable to enjoy the game for less dramatic reasons.
“I broke my Dragon Quest III cartridge, so I couldn't save or load my data. I sent a request to the company asking to replace the battery, but instead the company mailed me a completely new copy of the game.”
There are also many examples of loyalty from Nintendo. Comments online are full of positive comments about the company's courtesy towards its series of DS handheld consoles
“I had a couple of annoying dead pixels on my console screen. I called the company asking for repairs. Instead, Nintendo sent me a new console and even put a protective film on the screen.”
“Perhaps it was my imagination, but at the bottom of the screen the colors on the console looked a little faded and yellow. So I sent my DS to Nintendo to check it out. When they sent it back, there was a letter in the package that said “The colors on your console are fine, but we have replaced both screens on your console for you.”
“I bought the console through an online auction, but the number of blocks did not match those stated in the warranty card. I lost like that for a year, but then I sent the console to Nintendo for repairs. They not only installed the new unit for free, but also provided a registration number proving a licensed purchase of the console.”
In early 1990, an incident occurred that showed Nintendo's loyalty to its customers. After purchasing a Game Boy, an elementary school student was riding home on his bicycle and was hit by a car. While in the car, the boy really wanted to play his console, but it was on the bike at the time of the accident and was so damaged that it needed repairs at Nintendo Service Center.
The customer service department learned that the boy was in the hospital and decided to check with the child’s mother about how he ended up in the hospital. She told them about the accident, and a few days later the boy received a new Game Boy with a letter from the company's designer.
Another case when a schoolboy, while playing a console, accidentally damaged the cartridge in the excitement and sent it to the company for repair. A week later he received a box containing a new copy of the game, a replacement of the original ass and some Mario games, as well as a handwritten letter:
“Thank you for purchasing our game. It's very sad to hear that you broke it while playing with it. Try to be more careful in the future. But since you are still a high school student, I guess you don’t have the money to pay for the repairs, so Uncle Miamoto will take care of it for you this time.”
For the most accurate translation of the word Customer is always right, we have connected specialized dictionaries. You can also use a translator from Google or Yandex.
As they say: The customer is always right
Word The customer is always right written as First, the customer is always right. or your request is met. Listen
Examples in film dialogues
Assess whether you are satisfied with the site and whether you found the necessary information
| # | ru | en | Popularity |
|---|---|---|---|
| #1 | First of all, the customer is always right. Listen |
 First, the customer is always right. ")">Listen |
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| #2 | "Hey, the customer is always right. Listen |
Customer comes first, you know. ")">Listen |
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| #3 | The customer is always right! Listen |
Customer is always right! ")">Listen |
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| #4 |
The customer is king. ")">Listen |
||
| #5 | Then she began to order guys from the escort service, for whom the client is always right. Listen |
So, she buys herself some escorts thinking the customer is always right. ")">Listen |
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| #6 | What, the customer is always right? Listen |
What, the customer's always right? ")">Listen |
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| #7 | Please, monsieur! The customer is always right! Listen |
The customer is king! ")">Listen |
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| #8 | And the client is always right! Listen |
A customer is always right! ")">Listen |
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| #9 | The client is always right. Listen |
The customer is always right. ")">Listen |
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| #10 | The customer is always right, Mark. Listen |
The customer is king, mark. ")">Listen |
YouTube video on how to pronounce Right On the Money, The Dolan Twins, The Hate U Give
Burchak Marina. Komsomolsk-on-Amur State Technical University, Komsomolsk-on-Amur, Khabarovsk Territory, Russia
Essay in English with translation. Nomination Other
The customer is always right
Shopping is a big and important part of modern person’s everyday life. People have a lot of ways of buying things: to go to supermarkets or small shops, to offer things by internet or by phone. People spend much money and time on shopping, and they want to be treated by shop-assistants well. H. Gordon Selfridge said “The customer is always right.” I think this statement should be always followed by each assistant. There are several reasons for this.
First of all it’s assistant work to help and service customers. Assistants should pay attention to each shopper and be polite with them. There are several types of customers: silent, talkative, decisive, indecisive, impulsive and shy. Shop assistants should find a way of communication with people of each type of character, because it’s their duty.
The customers make shop business. More money people leave in the shops, more money assistants get. That is if a customer likes the assistant, if he is pleased or satisfied with the seller, he can spend more money. It is the second reason.
There are several rules for assistants, if they want to earn more money. A customer is the most important person of their business, so an assistant should respect a shopper. Assistants should understand they are not doing a customer a favor by serving him. They just do their work. A customer always merits well-mannered, polite, pleasant and attentive treatment. Salespeople should remember their salary depends on the customers.
Sometimes salespeople have to make suggestions and recommendations, explain everything about goods, and they have to be able to persuade shoppers to buy.
But in reality the statement “The customer is always right” is not followed often. Frequently we meet rude, impolite, inattentive shop assistants, who can insult customers. A lot of assistants default on, they don’t help shoppers, don’t explain anything about goods or explain incorrectly. Don’t they understand that they loose their receipts treating customers bad?
Summing up I want to say that there are two kinds of people in shopping: the customers and the assistants. The customers are always right and assistants should follow this statement. It is the law for salespeople, they should not forget about it. It is the best card.
Shopping is a large and important part of the daily life of a modern person. People have several ways to shop: go to a supermarket or small store, order online or by phone. People spend a lot of money and time shopping, and they want sellers to treat them well. Gordon Selfridge said: “The customer is always right.” I think this statement should be followed by all sellers. There are several reasons for this.
First, it is the seller's job to help and serve customers. Consultants should pay attention to each customer and be polite to them. There are several types of buyers: quiet and talkative, decisive and indecisive, impulsive and modest. The sales consultant must find a way to communicate with any type of buyer, because this is his responsibility.
Customers create a store business. The more money people leave in stores, the more sellers get. That is, if the buyer likes the seller, he is happy and satisfied with him, then he can spend more. This is the second reason.
There are several rules for sellers who want to make more profit. The buyer is the most important person in this business, so the seller must respect the buyer. Sellers must understand that they are not doing the customer a favor by serving them. It's just their job. The buyer always deserves a well-mannered, polite, sweet and attentive attitude.
Sometimes salespeople need to give advice and recommendations, explain everything about the products, and they need to be able to convince the buyer to buy.
But in reality, the statement “The customer is always right” is often not observed. It is not uncommon for us to encounter rude, impolite, inattentive sellers who can offend customers. Many salespeople do not fulfill their responsibilities; they do not help customers, do not explain information about products to them, or speak incorrectly. Don't they realize that they are losing their profits by treating customers poorly.
To sum it up, I want to say that there are two types of people in this business: buyers and sellers. Buyers are always right, and sellers must abide by this statement. This is a law for sellers, they should not forget about it. This is the key to success.
From English: The customer is always right Motto (since 1924) of Gordon Selfridge's chain of stores (1857 1947) in the UK and the USA. Perhaps he had a French source for the motto of the Ritz hotel chain, which belonged to the Swiss Cesar Ritz... Dictionary of popular words and expressions
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Books
- The customer is always right! Legal education for consumers, Anatoly Verchinsky. The book was created based on materials from the online training “The Customer is Always Right! Legal education for consumers." The goal of the training is to make communication with sellers meaningful and manageable, bringing... Buy for 239 RUR e-book
- The customer is always right All about the protection of consumer rights in Russia, Narignani A., Dovlatova A.. Every person in the modern world is a consumer. Today you can buy anything: from ordinary products to far from trivial services. But often, when purchasing this or that product or...
